LONDON—Technavio’s latest report on the global automotive advanced driver assistance system (ADAS) market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

Siddharth Jaiswal, a lead analyst from Technavio, specializing in research on automotive electronics sector, says, “One of the core drivers behind the global ADAS market is the rising incidence of road fatalities, which have been growing in recent years, especially in emerging economies. This has made vehicle users more aware about the concept of safety and created a new avenue for automakers to introduce additional features in the already electronically saturated vehicular space.”

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The top three emerging trends driving the global ADAS market according to Technavio automotive research analysts are:

  • Gesture-based interfaces
  • Thought control and biometrics
  • Driver state monitoring

Gesture-based interfaces

Sensor-based systems such as automotive gesture recognition systems have made an entry into the automotive industry in an effort to offer comfort and convenience to drivers in controlling the in-vehicle system functions. This may be to navigate among the vehicle's infotainment options, adjust the overhead lighting or the ambient temperature, open and close the doors and windows, and answer or reject phone calls among others. The gestures are processed and recognized using a gesture recognition algorithm by these sensors-based systems to control the on-board systems instead of using physical buttons or touch pads/screens and haptics. The gesture recognition system enhances the safety of the driver by curbing his manual, visual, and cognitive distraction to a significant extent.

Thought control and biometrics

Biometrics means the methods of measurement with basic human biology. This technology aims at accurately identifying the physical parameters such as voice, finger or palm print, iris structure and typing rhythm among others and predict the correct match. In the past couple of years, the automotive industry has been exploring this technology to enhance the functionality of automobiles. Typically, the application of biometric technology in automotive include vehicle access, ignition permission, anti-theft systems, and on-board communication programs among others. “Also based on the identified driver, the system automatically modifies the ADAS system for a safe drive,” says Siddharth.

Driver state monitoring

One area that has been gaining importance is the driver state monitoring system that attempts to measure the driver's behavior and warns for any kind of fatigue or drowsiness that could potentially lead to a collision or accident. Accidents caused due to drowsiness are more common and frequent with drivers of commercial vehicles, especially in heavy-duty transportation where long haul travel is common. Drowsiness and fatigue-related accidents have become a major concern for fleet operators of commercial vehicles as they dominate the proportion of crashes and fatalities every year. Therefore, various automotive suppliers across the globe are developing and offering such driver vigilance systems, which can warn or alert the driver of potential collisions, to keep track of the driver's behavior. These systems are necessary not only for the drivers but also for other unprotected road users such as pedestrians, cyclists, and two-wheelers as they are most vulnerable to injuries in a collision.

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