SIXT Rent-a-Car Surprises with Election-Themed Social Ad Campaign Starring "Rent is Too Damn High" Founder Jimmy McMillan

NEW YORK, Nov. 2, 2016 /PRNewswire-USNewswire/ -- Sixt Rent-a-Car, the world's premiere "affordable luxury" car rental service with more than 2,000 locations in over 100 countries, surprised many Americans today with the release of a fun and groundbreaking election-themed social ad campaign via The Young Turks Facebook page starring Jimmy McMillan, the legendary media personality who founded the "Rent is Too Damn High" party and was once a candidate for New York Governor and New York City mayor.

Sixt's "Damn Cheap" campaign—also featuring comedian The Fat Jew, The Young Turks host and co-founder Cenk Uygur, and Cadillac's exciting new CT6—uses an unexpected comedic message to tell the story of the company's notably low prices on luxury car rentals, including a special offer of up to 25% off reservations made in the U.S. through November 9th.

"We want to afford Americans a much-needed exhale of comic relief from the heated intensity of this 2016 election season by offering something fun and out-of-the-box. The early response indicates we clearly achieved that," said Amy Ostermayr, Senior Marketing Manager at Sixt Rent-a-Car North America. "It was a tremendous pleasure to work with Jimmy, The Fat Jew, and Cenk in creating this ad, and we're pleased that their dedicated fans in social media are sharing our message with both current and would-be customers. Sixt believes that humor—as well as an original song that you just can't get out of your head—is a powerful way to creatively communicate our message of affordable luxury for all."

With its new Damn Cheap campaign, Sixt is also announcing that the company will be premiering a new location in New York City—hometown of Jimmy McMillan himself—bringing its signature low prices for premium cars to the metro area in early 2017.

Already one of the world's largest car rental companies, Sixt is rapidly emerging in the US market by offering affordable premium vehicle rentals, with distinctive luxury cars like the brand new Cadillac CT6 and Cadillac XT5. Sixt currently operates over 70 locations across the U.S. In addition to the new CT6 and XT5, Sixt offers a choice of Mercedes, BMW, or Audi brand models to its customers.

To see the Damn Cheap campaign video, hear the song, and share unforgettable social media images, please go to: https://www.sixt.com/damncheap/

About Sixt: Sixt SE has its registered headquarters in Pullach near Munich and is a leading international provider of high-quality mobility services for business and corporate customers as well as private travelers. With representations in over 100 countries worldwide Sixt is continually expanding its presence. The Company's strengths lie in the high proportion of premium cars in the vehicle fleet, its employees' consistent service orientation and a good price-performance ratio. Taken together these strengths have given Company an excellent market position. Sixt was founded in 1912 and maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector. The Sixt Group generates revenues of EUR 2.2 billion (2015). www.sixt.com

SOURCE SIXT Rent-a-Car

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