Pennzoil & Live Nation Team Up Once Again

Hello Larry -
In addition to extending their multi-year partnership, Pennzoil and Live Nation have teamed up to produce the 2016 Pennzoil "Garage Sessions," an original custom web series that launches today. The series will feature stripped-down performances by six emerging artists, performing - where else - in a garage!
Participating artists include Jon Pardi, LOCASH and more with each video capturing the themes of pushing limits, chasing innovation, breaking barriers and the roles music and cars play across these elements.
You can check out the "Garage Sessions" series here: www.pennzoil.com/music<http://www.pennzoil.com/music>
A press release with additional details is below my signature along with behind the scenes photos from filming. Feel free to reach out with any questions.
Talk soon,
Sam
Samantha Weiss
Assistant Account Executive
Coyne Public Relations
Main: 973-588-2000
Direct: 973-588-2068

Link to Photos: https://coynepr.sharefile.com/d-s3fb7585a8d2428ab

[cid:image002.png@01D1F23D.B0ABF000]<http://www.livenation.com/>

Pennzoil(r) and Live Nation Extend Multi-Year Strategic Alliance
Launch Original Web Series "Pennzoil Garage Sessions"

[cid:image004.png@01D1F23D.B0ABF000]LOS ANGELES, CA - August 8, 2016 - Pennzoil(r) and Live Nation Entertainment announce a two-year extension of their strategic marketing alliance. Building on their successful partnership, the companies will continue to deliver an array of curated content that meets the needs of consumers passionate about music and vehicles.
As part of the extension, Live Nation co-produced the 2016 Pennzoil "Garage Sessions," an original custom web series that launches today. The series will feature stripped-down performances by six emerging artists, performing - where else - in a garage! Among the six (6) participating artists are Jon Pardi, Son Little, LOCASH, Drake White, A Thousand Horses and one more to be announced this fall.
Each video will capture the themes of pushing limits, chasing innovation, breaking barriers and the roles music and cars play across these elements. "Garage Sessions" will be distributed for fans on the Pennzoil website (http://www.pennzoil.com/music), which also features a fan-facing promotion, awarding a lucky winner with a VIP flyaway experience to a Live Nation concert of their choice.
"Throughout our relationship with Live Nation, the Pennzoil brand has been able to transcend the automotive realm and reach a new audience of music lovers," said Doug Kooyman, Pennzoil Global Brand Director. "The continued alliance between Pennzoil and Live Nation should come as no surprise, as both brands are constantly striving to improve the overall consumer experience. Through the new Pennzoil Garage Sessions video series, the brands seek to further connect the passion between music and driving."

Pennzoil will also be the exclusive lubricant product category sponsor of eight Live Nation Amphitheater venues including:



*          PNC Music Pavilion - Charlotte, NC

*          Irvine Meadows - Los Angeles, CA

*          Hollywood Casino Amphitheater - Chicago, IL

*          BB&T Pavilion - Philadelphia, PA

*          Shoreline Amphitheater - San Francisco, CA

*          Gexa Energy Pavilion - Dallas, TX

*          Lakewood Amphitheater - Atlanta, GA

*          Molson Canadian Amphitheater - Toronto, Canada

In addition, Live Nation will create customized, national fly-away promotions for the Pennzoil brand as well as provide the brand artist experiences with country music favorite, Rascal Flatts which include a VIP acoustic set and band Q&A session.
The alignment with Rascal Flatts was secured to enhance the consumer experience as well as to announce the new Pennzoil relationship with Bridgestone Retail Operations (BSRO). The use of the band's name and likeness will be leveraged through various consumer-facing promotions online and at BSRO tire and automotive service centers nationwide, as well as internal contests at BSRO to drum up excitement among employees.

About Pennzoil(r)
At Pennzoil, we're car people. We love cars and the role they play in our lives. That's why we tirelessly strive to produce the most technologically advanced, highest performing motor oils on the market. Pennzoil has made the switch to natural gas technology to make purer synthetic motor oils that lead to better performance than motor oils made from crude oil. Every bottle of Pennzoil Platinum(r), Pennzoil Ultra Platinum(tm) and Pennzoil Platinum(r) High Mileage Full Synthetic motor oil is formulated with PurePlus Technology(tm). PurePlus Technology(tm) is the revolutionary process, which converts natural gas into high quality full synthetic base oil, with fewer impurities than traditional base oils made from crude oil. Feel the difference of next level performance. Make the switch.
Pennzoil(r) is America's most trusted oil.* The full line of Pennzoil(r) quality products includes Pennzoil Platinum(r) Full Synthetic motor oil, Pennzoil Ultra Platinum(tm) Full Synthetic motor oil, Pennzoil Platinum(r) High Mileage Full Synthetic motor oil, Pennzoil Platinum(r) Euro Full Synthetic motor oil, Pennzoil Gold(tm) motor oil, Pennzoil(r) High Mileage Vehicle(r) motor oil, Pennzoil(r) motor oil, and Pennzoil Marine(r) engine oil. For more information about the full line of Pennzoil(r) lubricating products, motor oils and filters, please visit www.pennzoil.com. Not just oil. Pennzoil(r).
*Based on a survey of private motorists, between the ages of 18-64, who own or lease a car in the US, conducted by a leading market research firm between January 2015 and September 2015.
About Live Nation Entertainment
Live Nation Entertainment is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management.  For additional information, visit www.livenationentertainment.com.

About Bridgestone Retail Operations, LLC:

Bridgestone Retail Operations, LLC (BSRO) owns and operates more than 2,200 tire and automotive service centers across the United States - including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works. BSRO is a member of the Bridgestone Americas family of companies.