Almost all car owners in Myanmar bought a used car: GfK

Press release



Almost all car owners in Myanmar bought a used car: GfK

Japanese brands dominate used car and car batteries market

Singapore, June 28, 2016 - With the opening up of the Myanmar economy, automotive is one of the many industries significantly impacted by new government regulations as rising car ownership is driving rapid developments in the sector's infrastructure and related markets. In particular, the country's second hand car market is experiencing a boom with most locals preferring to buy used, Japanese cars.
A recent study commissioned by GfK Asia in Myanmar among 500 car owners in the two most populated areas of Yangon and Mandalay revealed that nearly all respondents-98 percent-said the car they now own was bought second hand, and 95 percent of these cars were Japanese models.
"With the country's automotive sector still in its 'infancy' stage at this point and many consumers only starting to own their first car, affordability and functionality are understandably the key factors when choosing which car to buy," said Benedict Hong, Commercial Director at GfK Asia. "The wide range of Japanese car manufacturers presenting local consumers with their competitive offerings has made them a top choice amongst prospective car owners there."
When it comes to car batteries, consumers said they would prefer to purchase the same brand which came with the car, which is hence skewed towards those made in Japan. Japanese branded car batteries currently account for 60 percent of the total car batteries market in Yangon and Mandalay.
Between the two kinds of car batteries-conventional and maintenance-free, four in five (80%) car owners prefer to go for the hassle-free type. While the conventional type requires regular care by refilling with electrolyte and checking for sulphur formation, maintenance-free battery offers more convenience as it is a sealed battery that needs no refilling of electrolyte and has minimal spillage and sulphur formation.
Around four in five (80%) change their car batteries within two years of owning the car, with over two in five (44%) make the replacement within just a year.
"Myanmar's hot climatic conditions and rough road terrain add to the needs of car owners to send their car for maintenance and replacing its spare parts more frequently," explained Hong. "And the fact that the country's automotive market is on its growth path, it is most definite that the demand for aftermarket car parts would continue to grow along with this flourishing sector as the country continues to develop at a rapid pace," he concluded.


About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.
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Note:

-       The findings in this study cover car batteries strictly for car use only.



Seraphina Wee
Manager APAC
PR & Communications
GfK | One George Street #22-02 | Singapore 049145
T +65 6826 8622 | M: +65 9385 0222
www.gfk.com


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