Bridgestone Ecopia Tires Featured on 2016 Dodge Durango
NASHVILLE, Tenn., June 7, 2016 -- Bridgestone Americas (Bridgestone) today announced that the company's Bridgestone Ecopia H/L 422 Plus tire is original equipment on select models of the 2016 Dodge Durango. Born from the company's longstanding commitment to delivering innovative and sustainable mobility, the Ecopia tire line from Bridgestone is engineered to provide dependable, all season performance with the added benefit of fuel efficiency. The flagship tire line contributes to a global goal of Bridgestone: to improve tire rolling resistance by 25 percent by 2020.
"We know that sustainability and fuel efficiency are important considerations for drivers looking to purchase a new vehicle, and we continue to focus our product development efforts on engineering tires that offer continuous improvements in these key areas," said Mike Martini, president, original equipment, U.S. and Canada Consumer Tire Sales, Bridgestone Americas Tire Operations. "The Bridgestone Ecopia H/L 422 Plus tire is designed to blend year-round performance with fuel economy and low rolling resistance, making it an excellent fitment for the 2016 Dodge Durango."
Bridgestone Ecopia H/L 422 Plus tires in size 265/50R20 are standard equipment on the following models of the 2016 Dodge Durango: R/T All-Wheel Drive, R/T Rear-Wheel Drive and Citadel All-Wheel Drive. The tires also are available as an option on SXT and Limited models in the same size. The vehicle currently is in showrooms.
To learn more about the Bridgestone Ecopia H/L 422 Plus tire and the complete Ecopia tire line from Bridgestone, visit BridgestoneTire.com/Ecopia.
About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.