Hyundai Ioniq Aims To Steal Eco-Car Crown From Toyota Prius
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Washington DC June 2, 2016; The AIADA newsletter reported that with low gas prices, American consumers are largely steering clear of alternative fuel cars. But, reports Forbes, Hyundai expects that to change over the next few years, with the global market for 'green' cars predicted to grow to more than five million units, up from around two million today.
Of that increase, the majority will be hybrid electric vehicles (HEV), with plug-in hybrids (PHEV), electric vehicles (EV), and fuel cell vehicles (FCEV) growing much more slowly. As with most other major automakers, Hyundai sees a gradual shift from today's gasoline and diesel combustion engines, to hybrids and then pure electric vehicles and fuel cell vehicles.
Along this path, Hyundai's strategy has been to develop all types of green vehicles. This has led to the multi-pronged approach in its latest 2016 generation of alternative powertrain technologies dubbed Ioniq. Shown earlier this year, the Ioniq series kicks off with the arrival of the hybrid model in showrooms in late fall 2016, followed by the EV at the end of 2016 and the PHEV in 2017.
Alongside the Ioniq, Hyundai continues to develop its next generation Tucson-based FCEV.