Goodyear Teams Up with Lucky Brand for Exclusive Fashion Collaboration

AKRON, Ohio, May 25, 2016 -- This summer, Goodyear, a name synonymous with racing and innovation, is featured in the Lucky Brand X Goodyear capsule collection, an exclusive collaboration with Lucky Brand. The new collection of apparel, launching June 1, includes five vintage-inspired graphic tees in 100% cotton. Crafted entirely in the U.S.A., each crew-neck tee, with a super soft, broken-in feel, features an authentic archival Goodyear graphic and is priced at $39.50 MSRP.

This line will be showcased in Lucky Brand's more than 170 retail stores nationwide, Lucky Brand outlet partners and online at www.luckybrand.com.

"As one of the world's most respected and well-known brands, the Goodyear brand appeals to many consumers, whether they're young or old, fans of auto racing or simply of lifestyle nostalgia," said Nancy Ray, director of licensed products, The Goodyear Tire & Rubber Company. "Our association with Lucky Brand brings together Goodyear's innovation, leadership, performance and more – all in a collection of casual, relaxed shirts enabling consumers to express their personal style."

Lucky Brand's designers drew on everything from Goodyear performance-driven research and technical expertise, to its rich heritage and iconic brand images. Using antique finishes for that comfortably-worn look, the Goodyear apparel collection has its own distinct fit, feel and finish, and is celebrated for its attention to detail and clean design.

"While denim is our legacy, today we are a lifestyle brand with a strong moto heritage," said Kin Ying Lee, chief creative officer of Lucky Brand. "This partnership with Goodyear is a great fit for our brand."

Editor's Note: To receive hi-resolution images of the line, please contact Nicole Kieser at CGPR.

About Goodyear:
Goodyear is one of the world's largest tire companies. It employs approximately 66,000 people and manufactures its products in 49 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

About Lucky Brand:
Born in the heart of downtown LA, Lucky is one of the original pioneers of California's creative renaissance, celebrating the makers, doers, artists and artisans that found a home in DTLA. Rooted in rock music and moto culture, we're known for authentic, iconic pieces inspired by the spirit of West Coast rebellion. Today, Lucky has evolved into a lifestyle. As our industrious, enterprising spirit endures, everything we do is informed by an undying belief that life is ours to create and luck is what we make it.

SOURCE Goodyear

CONTACT: Nicole L. Kieser- CGPR, 781-639-4924 ext. 113, nicole@cgprpublicrelations.com