The Related Group And sbe Expand To Argentina

LOS ANGELES, May 3, 2016 -- Renowned developer The Related Group and hospitality conglomerate sbe have launched their first joint project in the Argentine capital of Buenos Aires with SLS LUX Puerto Madero—the second in Related and sbe's SLS LUX brand and a continuation of the partnership's success which includes two high-profile condominium and hotel tower deliveries this year in Miami and Hollywood, Florida. The two-tower condominium has been met with a strong response and boasts full reservation at its first tower and 30% percent of its second only 11 days after sales launch.

Jorge M. Pérez, Related's Chairman and CEO, said, "We spent a great deal of resources searching for the right site to develop this concept with sbe and as someone born in Buenos Aires, I'm extremely pleased to launch a project in my home town. I can say with confidence that we share President Obama's positive outlook on Argentina and that the time to once again invest in Argentina is here."

Located in the chic Puerto Madero neighborhood, SLS LUX Puerto Madero will be made up of 128 condo residences and 64 furnished designer suites. The Milan-based Piero Lissoni will craft bespoke interiors for the development's public spaces and suites, famed Swiss architect Enzo Enea will create custom landscaping and Argentine firm VMA will serve as the project's local architect. Completion is scheduled for 2019.

The announcement comes on the heels of the sold-out SLS Brickell and Hyde Hotel & Residences, two of the area's most highly anticipated residential developments reshaping the downtown Miami and southern Broward neighborhoods.

"When you combine sbe's status as one of the most highly respected names in hospitality and Related's 30+ years as a leader in luxury development, you get a project that would have been impossible for one of our firms to do alone," said Carlos Rosso, Argentina native and President of The Related Group's Condominium Development division. He added, "Our shared goal of delivering the best in design, amenities and location has made our projects in South Florida extremely successful and we are eager to bring our joint expertise to Puerto Madero's incredibly demanding and sophisticated buyers."

"sbe & SLS Hotels couldn't be more thrilled to announce our seventh project developed in partnership with The Related Group and Jorge Pérez. We are so proud to have thousands of Argentinian loyalists experiencing the SLS family of hospitality offerings in the United States every year and we strongly believe a product with this level of style, luxury and service will do exceptionally well in Buenos Aires," said Sam Nazarian, Founder, Chairman and CEO of sbe.

SLS LUX Puerto Madero will be the 14^th property in the growing line-up of, SLS Hotel & Residences, which will represent over 3,900 hotel rooms and 1,600 residences world-wide by 2019. The latest evolution of the award-winning SLS Hotels residential brand offers unrivaled hospitality service, sophisticated conceptual design and a best-in-class approach to a personalized lifestyle product. The first launch of this new concept will be SLS Brickell Hotel & Residences set to debut in Fall 2016 in Miami. Other sbe projects are currently underway in Philadelphia, Pennsylvania; Washington D.C. and the Bahamas.

ABOUT THE RELATED GROUP:
Established in 1979, The Related Group is Florida's leading developer of sophisticated metropolitan living and one of the country's largest real estate conglomerates. Its innovative residential developments, that reach cross-market sectors, have dramatically altered South Florida's urban landscape. Since its inception, the privately held company has built, rehabilitated and managed more than 90,000 condominium and apartment residences. The Related Group has earned international status for its visionary designs and development of luxury condominiums, market-rate rentals, mixed-use centers and affordable properties – often in emerging neighborhoods that impact the lives of all demographics. The firm is one of the largest Hispanic-owned businesses in the United States with a development portfolio of projects in excess of $15 Billion. The Related Group has redefined the new cycle of real estate by diversifying both its products and buyers, expanding internationally with projects in Mexico, India and Brazil, while sponsoring public art installations that enhance the city's global culture and streetscapes. TIME Magazine named Founder, Chairman and CEO of The Related Group, Jorge Pérez, one of top 25 most influential Hispanics in the United States, and he's made the cover of Forbes twice. Currently, The Related Group has over 50 projects in varying phases of development, led by Chief Operating Officer, Matt Allen, and five division presidents, including Carlos Rosso, President of Related Condominium; Steve Patterson, President of Related Development; Albert Milo, President of Related Urban Development; Lissette Calderon, President of International & Strategic Projects; and Larry Lennon, President of TRG Management.

ABOUT sbe:
sbe is a leading lifestyle hospitality company that develops, manages and operates award-winning hotels, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in service, design, culinary programming, and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has more than 100 properties currently operating or in development, and is expanding several of its flagship brands including SLS Hotels and The Redbury, both nationally and internationally. The company will debut a new slate of hotel & residence properties in 2016, including the recently announced Hyde Hotel & Residences and SLS LUX Hotel & Residences. SLS Hotel & Residences will represent over 3,900 hotel rooms and 1,600 residences worldwide by 2019. In addition to its distinctive hotels, sbe's world-renowned restaurants and lounges include Katsuya, The Bazaar by José Andrés and Hyde Lounge. Founded in 2002 by Executive Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at sbe.com or by downloading the sbe App.

Media Contact:
Kati Bergou
Rubenstein Public Relations
212 805 3014
kbergou@rubensteinpr.com

SOURCE sbe