FCA US LLC Names CarGurus 'Premier Partner' for Certified Pre-Owned Vehicle Advertising
AUBURN HILLS, Mich., April 27, 2016 --
- Deal opens new marketing channel for FCA US dealerships on nation's fastest growing car shopping platform
- Enrolled dealers may post their Certified Pre-Owned Vehicle inventory on CarGurus website
FCA US LLC and CarGurus, a leading car shopping website, today
announced an agreement that provides FCA US dealers an opportunity to
advertise and post their Certified Pre-Owned (CPO) Vehicle inventory on the
CarGurus site.
The agreement puts dealer CPO Vehicle inventory in front of 20
million monthly unique automotive shoppers on the CarGurus website and
gives FCA US dealers access to the platform's top-performing lead
generation and display advertising programs.
"As our dealers drive continued growth with CPO, it's important
that we support their efforts to get these vehicles in front of as many
shoppers as we can," said Eric Swanson, Head
of Certified Pre-Owned Vehicles at FCA US. "In partnering with CarGurus, we
are opening a new channel to expose these great vehicles to highly engaged
buyers. We're confident that CarGurus will help us generate quality leads
for our stores and tell the CPO story in ways we never could before."
Founded in 2007, CarGurus uses technology and data analysis to
help consumers search their local market for the best car deals, and then
connects shoppers with listing dealerships. CarGurus works with dealers and
OEMs to incorporate their inventory feeds on the site, and offers
dealerships a range of high-performance lead generation and audience
extension advertising packages.
"We are excited to bring more FCA US Certified Pre-Owned Vehicle
choices and brand information to CarGurus shoppers, and we look forward to
working with FCA US dealerships to help them reach our audience with the
most efficiency and impact," said Frank
Weishaupt, Senior Vice President of Audience Sales at CarGurus.
"There's no question that CPO is becoming an important consideration for
car buyers, and aligning with brands like FCA to tell their CPO story
allows us to help our users make the best buying choices."
Dealers interested in learning more about CarGurus free and paid subscription programs should contact the FCA US Certified Pre-Owned Vehicle group.
About CarGurus
Founded in 2007 by Langley
Steinert (also co-founder of TripAdvisor), CarGurus (www.cargurus.com) is a
leading online automotive shopping destination focused on bringing
transparency and efficiency to the car research and shopping experience.
The site serves 20 million unique monthly users and more than 14,000 car
dealerships, and ranks number one among third party car shopping websites
in the U.S. for mobile shopper traffic. With corporate headquarters in
Cambridge, Mass., CarGurus also has sites
in the UK and Canada.
About FCA US LLC
FCA US LLC is a North
American automaker with a new name and a long history. Headquartered in
Auburn Hills, Michigan, FCA US is a member
of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US
designs, engineers, manufactures and sells vehicles under the Chrysler,
Jeep, Dodge, Ram and FIAT brands, as well as the SRT performance vehicle
designation. The company also distributes the Alfa Romeo 4C model and Mopar
products. FCA US is building upon the historic foundations of Chrysler, the
innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in
Italy in 1899 by pioneering entrepreneurs,
including Giovanni Agnelli.
FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol "FCAU" and on the Mercato Telematico Azionario under the symbol "FCA."
Follow FCA US news and video on:
FCA
Content On Demand (COD): www.fcacod.com
Company blog:
blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
FCA360: 360.fcanorthamerica.com
Facebook:
www.facebook.com/ChryslerGroup
Flickr:
www.flickr.com/photos/chryslergroup/
Media website:
media.fcanorthamerica.com
Pinterest: www.pinterest.com/fcacorporate
Instagram: www.instagram.com/FiatChrysler_NA
Streetfire:
www.streetfire.net/uploaded/chryslervideo.htm
Twitter:
www.twitter.com/FiatChrysler_NA
Twitter (Spanish):
www.twitter.com/fcausespanol
YouTube:
www.youtube.com/pentastarvideo
SOURCE FCA US LLC
CONTACT: Ralph Kisiel, 248-512-2757 (office), 248-705-9688 (cell), ralph.kisiel@fcagroup.com
RELATED LINKShttp://www.fcanorthamerica.com
