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Mazda March 2016 U.S. Sales


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SEE ALSO: Totally Mazda

IRVINE, Calif., April 1, 2016 -- Mazda North American Operations (MNAO) today reported March U.S. sales of 23,396 vehicles, representing a decrease of 27.2 percent versus last year. Year-to-date sales through March are down 17.2 percent versus last year, with 64,643 vehicles sold.

Key March sales notes:

  • The World Car of the Year-winning 2016 MX-5 continues to sell at a brisk pace with a 104.9-percent YOY increase and the best March for MX-5 since 2008.
  • In its seventh full month of sales, Mazda CX-3 enjoyed its second-best sales month ever with 1,748 units sold.
  • With class-leading EPA-estimated fuel economy and a starting MSRP of $31,520, the all-new
  • 2016 CX-9 three-row crossover SUV is set to go on sale early this summer. Inventory for outgoing 2015 CX-9 vehicles is nearly sold out across the U.S.
  • Mazda reported Certified Pre-Owned (CPO) March sales of 3,523 vehicles, down 11 percent YOY.

Mazda Motor de Mexico (MMdM) reported March sales of 4,055 vehicles, down 8.0 percent versus last year. Year-to-date sales for MMdM are up 12.0 percent with 14,044 vehicles sold.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. 

 



Month-To-Date

Year-To-Date



















March


March


%


% MTD

March


March


%


% YTD



2016


2015


Change


DSR

2016


2015


Change


DSR

















Mazda2


-


36


(100.0)%


(100.0)%

-


228


(100.0)%


(100.0)%

Mazda3


7,307


10,534


(30.6)%


(35.8)%

22,133


27,304


(18.9)%


(18.9)%

Mazda5


75


1,063


(92.9)%


(93.5)%

205


4,003


(94.9)%


(94.9)%

Mazda6


4,094


7,568


(45.9)%


(49.9)%

10,283


16,398


(37.3)%


(37.3)%

MX-5 Miata


1,090


532


104.9%


89.7%

2,409


1,381


74.4%


74.4%

CX-3


1,748


-


N/A


N/A

4,916


-


N/A


N/A

CX-5


8,965


10,899


(17.7)%


(23.8)%

23,607


24,293


(2.8)%


(2.8)%

CX-9


117


1,489


(92.1)%


(92.7)%

1,090


4,435


(75.4)%


(75.4)%

















Total Vehicles
































CARS


12,566


19,733


(36.3)%


(41.0)%

35,030


49,314


(29.0)%


(29.0)%

TRUCKS


10,830


12,388


(12.6)%


(19.1)%

29,613


28,728


3.1%


3.1%

















TOTAL


23,396


32,121


(27.2)%


(32.6)%

64,643


78,042


(17.2)%


(17.2)%






























Selling Days


27


25





75


75