Dodge Ranks First in Mass-Market Automotive Brands on Social Media

AUBURN HILLS, Mich., March 30, 2016 --

• New Shareablee Inc. blog ranks Dodge first from Jan. to March 2016 after holding the same position throughout 2015

The Dodge brand was named the number one mass-market auto brand on social media by Shareablee Inc, a social media analytics company.

Shareablee announced in its recent blog that it determined the top 10 ranking brands by measuring the total social actions captured on the automaker's posts across Facebook, Twitter and Instagram. The Dodge brand held this lead position throughout 2015 and continues the trend into 2016.

From Jan. 1 to March 15, 2016, Dodge generated the most social actions, 5.2 million, of all mass-market automakers, nearly double the actions received by the second-ranked automaker.

"It is great to see Dodge recognized as a fast riser on social media," said Olivier Francois, Chief Marketing Officer, FCA – Global. "Having a strong social presence is an important part of our marketing strategy for all our brands. We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers."

"Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. "The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study, really reinforces our belief that when the information you share is authentic and organic, people engage and share the content." 

The Dodge brand's success in the social space is in part due to a strong fostered community and a strategy that leverages culturally relevant moments in time. Frequent calls to action to submit user-generated content via the hashtag #ThatsMyDodge and integrating holidays and current events into social content provides fans authentic opportunities to engage with the brand.  

Of the achievement, Founder and CEO of Shareablee Tania Yuki said, "Dodge has seen nearly five times the growth (373 percent) in social engagement compared to the mass-market automotive industry (78 percent) so far this year. Particularly on Instagram, Dodge's creative use of user-generated content has given a platform for its most loyal enthusiasts to contribute and engage with the brand."

Mediabrands Publishing is the social media agency-of-record for Dodge and FCA US LLC.

About Shareablee Inc. 
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

About Dodge Brand
The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand and SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.