Tehran Hosts Glorious Ceremony Marking Centennial of BMW's Birth

TEHRAN, Iran, March 14, 2016 -- A ceremony was held in Tehran, Iran to celebrate the 100th anniversary of the birth of auto giant BMW. The event on March, 7th, brought together a host of renowned businessmen, athletes, executives and authorities of the chambers of commerce of Iran and other countries. Hosted by the Persia Khodro company, the event was held at a top-notch convention center in Tehran. The ceremony was glorious enough to suit the prestigious BMW brand. Persia Khodro Company Logo

At a press conference held at the beginning of the ceremony, a top Persia Khodro executive weighed in on the merits of the company compared to other Iranian importers of luxury cars. He said a whole lot of factors distinguish Persia Khodro from other companies, including knowledge, expertise, experience, the culture of the BMW brand, a great network of sales and service centers, and boasting the standard BMW service centers with customer satisfaction approach. Among other factors, he said, is that the company is a private one, and as a result, it achieves its goals at a much faster pace. Yet another factor which makes a difference, said the top executive, is that Persia Khodro is owned by Farzanegan Group holding.

Another top manager also made comments at the presser about the activities of Persia Khodro after it was privatized. The executive said the Farzanegan holding has more than 20 years of experience in different fields, including industry, trade and production. After taking over the Persia Khodro company in 2013, its new management outlined new missions for the company and put more emphasis on rendering services that BMW customers deserve. To that end, the management sought to improve the quality of the company's services by expanding its after-sales services and upgrading the knowledge of its experts through regular training courses.

Also at the press conference, other Persia Khodro managers enumerated the unique facilities of the company in Iran and the achievements of Persia Khodro, namely securing the first place in terms of customer satisfaction within premium segment, as announced by the Iranian Standards and Quality Inspection Company (ISQI), offering road repair services 24/7, offering free-of-charge BSI Plus services for a period of two years, etc.

The ceremony also featured a presentation on the history and accomplishments of the world-famous BMW brand. A minutes-long film on the history of BMW's development was also screened, and was acclaimed by the attendees.

Also present was the managing director of the Mahak charity, which supports children suffering from cancer. Dr. Ahmadian touched upon the activities of the charity, and thanked Persia Khodro for supporting Mahak and the thousands of cancer-suffering children to whom the charity offers services. He said Mahak is supporting some 24,000 children at the moment, adding Mahak believes all children in Iran suffering from cancer should have access to its good services. At the moment, he said, Mahak is helping equip the Middle East's largest hospital which offers full services to children with cancer. He thanked Persia Khodro for offering financial aid and other kinds of support to Mahak. He said the support shows a famous brand is living up to its social responsibilities.

It is noteworthy that the Persia Khodro company has been owned by the Farzanegan holding since 2013, and has, ever since, managed to considerably increase the number of its sales outlets and after-sales service centers across Iran. Persia Khodro ranks first in the domain of premium segment cars when it comes to customer satisfaction. It also stands in the first place among all local importers and producers when it comes to offering after-sales services in the premium segment.

The ceremony concluded with a dinner banquet attended by both local and foreign guests.