New Ram 2500 Heavy Duty 4x4 Off-road Package
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AUBURN HILLS, Mich., Feb. 11, 2016 --
- New Ram 2500 4x4 Off-road Package designed for customers who need essential off-road upgrades combined with ¾-ton pushing, pulling and hauling capabilities
- Part of "America's Off-road Truck Leader" lineup
- Features stability control upgrades, all-terrain tires and rugged exterior appearance
- New package includes limited-slip differential, underbody protection and Bilstein shocks
- Available "RamBox Holster" rack accessory for RamBox-equipped trucks
Ram Truck capitalizes on a core piece of the ¾-ton segment with new Ram 2500 4x4 Off-road Package, which includes a list of must-have upgrades for the occasional off-roader.
Designed for all manner of activity, it's no secret pickup trucks spend a disproportionate amount of time in the dirt, mud and snow when compared to other vehicles in the automotive industry. Up to 35 percent of pickup owners operate their vehicle in off-road environments for work and/or play. The new Off-road Component Package provides the functional enhancements to deliver owner confidence off the beaten path.
"Truck customers require a wide range of off-road capability options and
Ram trucks are designed and engineered for the full spectrum," said Bob Hegbloom, Head of Ram Truck Brand, FCA - North America. "Anyone who spends most days on
the outskirts of a job site or the weekend on the shore of a favorite
fishing hole will benefit from the standard features on our new Ram 2500
4x4 Off-road Package."
The Ram 2500 4x4 Off-road Package is a value-priced option with a long
list of content that customers have requested.
Joining the Ram Rebel and Power Wagon, the 4x4 Off-road Package rounds
out the brand's enthusiast lineup and reinforces its claim to being the
"Off-road Truck Leader."
Ram 2500 4x4 Off-road Package
A pickup truck has a lot of
unforeseen duties. Large front tow hooks add an untold amount of
versatility and allow the Ram 2500 to become a solid anchor point or rescue
rig. Larger fender flares in Black or body-color help prevent whatever
slings off the tires from covering the side of the truck with debris.
To handle the rough roads, Bilstein monotube shock absorbers soak up the bumps at all four corners and distribute excessive heat that can be generated when driving rough sections for extended periods of time. The performance shocks are tuned specifically for the weight of the truck and take advantage of the exclusive five-link coil rear suspension system, adding further control to the axle.
The improved suspension is coupled with all-terrain tires. The Ram 2500
4x4 Off-road Package includes Firestone LT 275/70R 18E OWL on/off-road
tires for added traction. Some models wear Firestone LT 285/60R 20E OWL
on/off-road tires. The tires clean themselves better than on-road tires by
allowing whatever finds itself in the tread to break free under rotation,
keeping the tread clear to grip again.
Many trails, tall grass and mud holes hide unforeseen impediments. These
obstacles generally reveal themselves during breakover maneuvers. To
prevent underbody strike damage, the Ram 2500 4x4 Off-road Package includes
a transfer case skid plate to address the lowest mid-point of the
truck.
The new offering also includes standard Hill-decent Control, borrowed
from the Power Wagon. Hill-descent Control allows drivers to control speed
down steep, rugged grades with the buttons on the column shifter – without
the need for throttle or brake pedals.
For added traction, the 4x4 Off-road Package comes standard with a rear
anti-spin differential, which turns both rear wheels in tandem when
increased torque is applied. The design automatically unlocks the
differential for normal on-road driving, allowing the wheels to spin
independently for improved drivability.
Finishing off the truck is a large "4X4 OFF ROAD" decal placed on the
rear corner of the bed on both sides of the truck.
The Ram 2500 4x4 Off-road Package is available in Crew Cab and Mega Cab,
gas and diesel powertrains and short- and long-wheelbase models. It is
available on all Ram trim levels, including Tradesman, SLT, Big Horn/Lone
Star, Outdoorsman, Laramie, Laramie
Longhorn and Limited.
The Ram 2500 4x4 Off-road Package will be available in the third quarter
of 2016.
About Ram Truck Brand
Since its launch as a stand-alone
division in 2009, the Ram Truck Brand has steadily emerged as an industry
leader with one goal: to build the best pickup trucks and commercial
vehicles in the industry.
Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation,
capability, efficiency and durability. Ram Truck invests substantially in
its products, infusing them with great looks, refined interiors, durable
engines and exclusive features that further enhance their capabilities.
Moving into the 2016 model year, Ram continues to beat the competition in the most sought-after titles, fuel economy, payload and towing capacity:
- Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
- Best-in-class towing capability – 31,210 pounds with Ram 3500
- Best-in-class payload – 7,390 pounds with Ram 3500
- Best-in-class torque – 900 lb.-ft. with Ram 3500 Cummins Turbo Diesel
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.