Mercedes-Benz Canada kicks off 2016 with record breaking January sales

TORONTO, Feb. 3, 2016 /CNW/ - Mercedes-Benz Canada announced today that the company and its national dealer network retailed a total of 2,923 Mercedes-Benz, Sprinter and smart units in January. This represented the best January on record for the group, and a remarkable increase of 17.2% or 428 units compared to January 2015.

A total of 2,624 Mercedes-Benz luxury light trucks and passenger cars were delivered in January which translated into a 21.8% gain for the month. The sizeable increase is attributable to an outstanding performance on the luxury light trucks side with a total of 1,532 units sold or up 51.8% when compared to last year. The entire SUV portfolio performed well with noteworthy mentions for the GL, G-Class and GLE, up 116.9%, 100% and 61.7% respectively. On the passenger car side, the E-Class showed a gain of 43.5% for the month.

The diesel take rate for luxury light trucks was 68.9% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 96% of overall passenger car and light truck sales in January (excluding smart).

smart reported a total of 25 vehicles sold in January.

The Mercedes-Benz Vans Division also began the year on a positive note by delivering a total of 274 units. These results represented a notable increase of 24% in the number of units sold through the Canadian dealer network. The recently introduced Metris helped this positive sales performance.

The Mercedes-Benz Pre-Owned division launched 2016 by delivering a record total of 906 vehicles. This was an increase of 4.1% compared to the same time period last year and represented best ever January results. Certified Pre-Owned sales accounted for 74.7% of the volume.

"Having just achieved our best year on record, we were obviously motivated to maintain this spirited pace as early as possible in 2016. I am therefore quite pleased to report our best ever January results", said Gareth T. Joyce, President and CEO of Mercedes-Benz Canada. "New exciting products such as the C-Class Diesel Wagon 4MATIC, the Mercedes-AMG C 63 S Coupe and the GLC premiered at the Montreal International Auto Show; they will definitely help us sustain this momentum. In parallel, we will work equally as hard to ensure that we continue to delight our customers."

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,400 people in 21 locations across Canada. Through a nationwide network of 11 Mercedes-Benz owned retail operations and 46 authorized dealerships, Mercedes-Benz Canada sold 44,526 vehicles in 2015. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada for the second consecutive year.