Mothers signs on as the Presenting Sponsor of Toronto's Motorama show
Canada's biggest indoor show of its kind is now the Motorama Custom Car & Motorsports Expo Presented by Mothers
TORONTO - JANUARY 25, 2016: In a perfect pairing of partners, Mothers Car Care Products has signed a two-year agreement to become the presenting sponsor of Toronto's Motorama show.
Now known as the Motorama Custom Car & Motorsports Expo Presented by Mothers, the three-day event will once again bring together an awe-inspiring collection of hot rods, classic and custom cars, and racing machinery - under one roof - for an incredible celebration of automotive and racing culture.
Mothers Car Care Products made its Motorama debut in 2015 as an exhibitor and prize supplier. After a positive experience, the company is increasing its participation at the show, by becoming the event's most prominent sponsor.
The show takes place March 11, 12 & 13 at The International Centre, across from Toronto's Pearson Airport. In addition to the stunning machinery, Motorama will also feature celebrity guests, equipment suppliers, car clubs and racing series, on-stage discussions, technical demonstrations, and much more.
"Mothers has been an enthusiastic supporter of the custom and classic car hobby since the 1970s," said Mothers' Cliff Waller. "A show like Motorama brings together the hard core hot rodders, tuners, classic car and racing people... people who are our target demographic. It's a natural fit for us."
Waller added, "Last year was our first opportunity to work with the Motorama organizers. We felt that these were the kind of people that we wanted to be associated with. For Mothers, it's an intelligent business decision, and one that allows us to give back to the collector car hobbyist and motorsport participants."
'Giving back' has been a long-standing practice for the Mothers Car Care Products organization. And at the upcoming Motorama show, the company will continue that tradition by awarding 65 Mothers Gift Buckets - each filled with car care products and valued at over $250 - to show car award winners. Additionally, Waller confirms that a bottle of Mothers Instant Detailer will be presented to the owner of every car appearing on the Motorama Presented by Mothers show floor.
Although obliged to leave the sale of its products to their Canadian distributors, Mothers Car Care Products' staff will have a highly visible presence at the 2016 Motorama show. A custom designed booth will showcase the full line of Mothers' products. The display will be fronted by a pair of custom car classics, including a Model A Roadster and the 1932 Five-Window Coupe that was recently honoured by Street Rodder magazine as its 2015 'Street Rod of the Year.'
"Our customers are the ones who have built Mothers, and it's our responsibility to satisfy the needs of those customers," concluded Waller. "Having the opportunity to meet fellow car enthusiasts, to talk about our products or to just talk about our cars, is why we love attending shows such as the Motorama Custom Car & Motorsports Expo Presented by Mothers."
Speaking on behalf of Motorama, Mike Galipeau said, "We're honoured that Mothers has become such a big part of the show. In addition to representing Mothers, Cliff Waller is a true automotive enthusiast, and he took a leap of faith getting involved last year when we were new to the scene. In the time since we took over the show, it's been a pleasure getting to know Cliff. Our whole team is excited to make Mothers' support of the Motorama Custom Car & Motorsports Expo Presented by Mothers as successful as possible."
ABOUT MOTHERS CAR CARE: Started over 50 years ago in Southern California, Mothers has grown from humble beginnings into the premiere developer and supplier of automotive car care products in the world. Catering to the high-end, custom and exotic car enthusiast, Mothers has a product line of 70 unique cleaners, polishes and waxes available to the demanding car owner, as well as the professional detailer. Visitors to their website, www.mothers.com can view a full products line, see How-To suggestions and videos, find a local retailer and make purchases from their eStore. Mothers Car Care Products can be found at many Canadian retailers from coast-to-coast.
ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The second annual Motorama Custom Car & Motorsports Expo Presented by Mothers takes place
March 11, 12 & 13, 2016 at The International Centre, adjacent to Toronto's Pearson International Airport. With a footprint of almost 300,000
square feet, the show will be Canada's biggest late-winter celebration of automobiles and motorsports. Announced celebrity guests, so far,
include Steve Darnell (Vegas Rat Rods / Welderup), Billy Gibbons (ZZ Top) and Jimmy Shine (So-Cal Speed Shop / Jimmy Shine Work Shop).
For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email