Ford Accelerates Performance Car Growth as First All-New Focus RS is Produced +VIDEO
- Ford will sell about 41,000 performance cars, including Fiesta ST, Focus ST, Focus RS, Mustang and Ford GT, to customers in Europe in 2016 – up from 29,000 last year
- Demand for Ford’s expanding performance car range saw 2015 sales rise 62 per cent year-over-year
- The first all-new Focus RS has rolled off the production line in Saarlouis, Germany
COLOGNE, GERMANY -- January 19, 2016: A new era for fast Fords is dawning with the start of production of the all-new Focus RS performance hatch.
Ford expects to produce 41,000 performance cars for Europe in 2016, up from 29,000 in 2015. This represents an increase of 40 per cent year-over-year, and comes after 2015 sales of performance vehicles in Europe showed a 62 per cent increase compared with 2014.
Among models driving demand are the all-new Focus RS, the first of which has just rolled off the production line in Saarlouis, Germany; the Ford Mustang sports car for which Ford has now taken more than 13,000 orders in Europe (including 2,650 in the UK); and the Focus ST and Fiesta ST hot hatch models.
With the all-new Ford GT still to come, Ford offers the most comprehensive range of performance models from compact hatchbacks to high performance supercars.
“This will be a truly remarkable year for Ford performance cars, with unprecedented performance capability, as well as sophisticated powertrain and chassis technologies including the new Ford Performance All Wheel Drive system for Focus RS,” said Joe Bakaj, vice president, Product Development, Ford of Europe.
The Focus RS is one of 12 new performance vehicles Ford will bring to customers globally through 2020. Developed by a team of Ford Performance engineers in Europe and the U.S., the model is powered by a specially engineered version of Ford’s new 2.3-litre EcoBoost engine delivering maximum power of 350PS and sprinting from 0‑62 mph in 4.7sec, making the high-performance hatchback the fastest accelerating Ford RS model ever.
The Focus RS pioneers innovative Ford Performance All Wheel Drive with Dynamic Torque Vectoring for a new level of handling, grip and cornering speed. Selectable Drive Modes – including an industry-first Drift Mode that allows controlled oversteer drifts – and Launch Control feature on RS for the first time.
Since prices were announced in September, customers have already placed more than 3,100 orders (2,300 of those in Britain), with a further 250,000 configured online.
The Ford Mustang is available with Ford’s 5.0-litre V8 engine delivering 416PS and reaching 62 mph in 4.8sec, or the more fuel-efficient 2.3-litre EcoBoost engine delivering 317PS and reaching 62mph in 5.8sec.
The all-new Ford Mustang’s high performance engines are supported by a standard Performance Pack in Europe that delivers uprated brakes and cooling for high-speed driving. A sophisticated chassis and body structure, and advanced technology including selectable Drive Modes and Track Apps, also help optimise driving dynamics to deliver the sporty experience Ford Mustang customers demand.
The Ford Mustang was the best-selling sports car across the globe during the first half of the 2015, according to global IHS Automotive registration data.*
Fun and frugal ST models
Sales of the Ford Focus ST increased 160 per cent in 2015, compared with 2014, following the introduction early in the year of a new model available for the first time with a diesel engine. **
The new Ford Focus ST mixes performance with practicality; available in five-door and wagon bodystyles and with a new 185PS 2.0-litre diesel engine that delivers 400Nm of torque from 2,000-2,750 rpm alongside the proven 250PS 2.0-litre EcoBoost petrol engine.
Following the introduction of the new model in early 2015, 47 per cent of customers chose the diesel powertrain, which recently was made available with a 6-speed dual-clutch PowerShift transmission.
The new Focus ST diesel PowerShift model is Ford’s fastest accelerating diesel car ever, achieving 62mph in 7.7sec – 0.4 seconds quicker than the manual variant – and delivering CO2 emissions of 119g/km with combined fuel economy of 61.4mpg. *** The 2.0-litre EcoBoost model achieves 0-62mph acceleration in 6.5sec.
The Fiesta ST quickly established itself as the leading small performance hatchback in Europe following its introduction in Europe and around the world, with more than 20 awards and accolades within its first year on sale. Powered by a 182PS 1.6-litre EcoBoost engine, the Fiesta ST sprints 0-62mph in 6.9 seconds. More than 30,000 Fiesta STs have now been sold across Europe, with more Fiesta ST news scheduled for later this year.
The ultimate machine
The first all-new Ford GT ultra-high-performance supercars also will go into production for a limited number of customers in Europe in late 2016.
Propelled by the most powerful Ford EcoBoost production engine ever – producing more than 600 horsepower and demonstrating remarkable efficiency – paired with a seven-speed paddle-shift transmission, the Ford GT is an ultra-high-performance supercar that serves as a technology showcase for Ford EcoBoost performance and innovations in aerodynamics and lightweight carbon fibre construction.
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* IHS Automotive global registration data includes all registrations in the IHS global sport segment, January-June 2015.
** Sales figures quoted for Ford’s 20 European main markets where it is represented through National Sales Companies. The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland.
*** The declared Fuel/Energy Consumptions, CO2 emissions and electric range are measured according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EC) 692/2008 as last amended. Fuel consumption and CO2 emissions are specified for a vehicle variant and not for a single car. The applied standard test procedure enables comparison between different vehicle types and different manufacturers. In addition to the fuel efficiency of a car, driving behaviour as well as other non-technical factors play a role in determining a car's fuel/energy consumption, CO2 emissions and electric range. CO2 is the main greenhouse gas responsible for global warming.