Steve Purdy's "A Shunpiker's Journal" New Episode

A SHUNPIKER’S JOURNAL RADIO PROGRAM

The next installment of A Shunpiker’s Journal begins airing Wednesday, December 3rd and will run for about 3 to 4 weeks.

Listen live at www.michiganbusinessnetwork.com every Wednesday at 1 PM and 7 PM and every Thursday at 1 AM and 7 AM, or go to the Website, click on “Hosts,” find me, and download the Podcasts.

This new episode explores the Volkswagen diesel emissions scandal, what it means for the company, for the industry as a whole, for consumers and for the government. One of the world’s largest automakers, pledged to be the largest in just a few years, takes a huge hit that will certainly set it back substantially after admitting to blatantly cheating on diesel emissions testing. We are fortunate to have some of the automotive journalism community’s top pundits to help clarify what’s going on. And we talk to a representative from one of the companies that makes testing equipment..

Segments 1 & 2: Most car enthusiasts will know Csaba Csere as the longest serving editor-in-chief at Car & Driver Magazine and regular auto industry pundit on CBS News. Trained as an engineer he quickly found his way into automotive journalism rising to the top of his field. Csaba helps us understand what the scandal is all about. We talk about diesels in the U.S.

Segment 3: Another well-informed media pal, former editor of Automotive Industries Magazine, who hosts his own TV show called AutoLine, is John McElroy. John offers a lively discussion of what this means to the consumer. What will VW do to compensate owners for loss of value and repairs? What will happen around recalls? How might consumers react? John has a practical and interesting take on the whole issue.

Segments 4 & 5: Doron Levin of Fortune and TheStreet.com has a radio program called The Driver’s Seat on XM Satellite Radio 121. He is both a business and auto industry expert. We talk about what this scandal may do the the company and its people as well as its customers. He also clarifies some of the emissions issues and how the “defeat device” circumvented testing.

Segment 6: Finally, Jeremy Burne, business development manager for Global MRV talks about some of the testing equipment his company makes and how that equipment is used in the real world. Global MRV has just introduced a product called Firefly, a small, relatively inexpensive, on-board testing unit that tests real-time, on-the-road emissions. That technology could have application in future testing.