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Luxury Car War At 2015 LA Auto Show

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Los Angeles November 20, 2015; The AIADA newsletter abstracted a Detroit news article written by Henry Payne that there is a lux car war going on in LA.

The throaty rasp of a 505-horsepower V-6 echoed off the walls of the Los Angeles Convention Center Wednesday morning as a bright red, $70,000 Alfa Romeo Giulia Quadrifoglio rolled down a catwalk followed by a harem of gorgeous supermodels.(Watch this and all press presentation videos in The Auto Channel's 2015 LA AUTO SHOW Press Pass Coverage

The luxury procession didn't stop. Audi R8, Audi RS 7, BMW M4 GTI, Land Rover Evoque Convertible, Mercedes SL-Class, Lincoln MKZ, Cadillac XT5, Buick LaCrosse, Infiniti QX30, Jaguar F-Pace, Jaguar XE, and more took a bow over the show's two days, reports The Detroit News story.

There were plenty of mainstream unveils – Ford Escape crossover, Fiat 124 Spider, Honda Civic Coupe — to appeal to California's wide variety of auto tastes, but nearly 60 percent of the 36 reveals were of the luxury variety.

California and New York represent 40 percent of U.S. luxury car sales, but the Los Angeles Show also represents a shift in the auto industry where the luxury space is more crowded than ever before.

The segment is poised to grow even more. Italy's luxury auto maker Alfa Romeo will bring eight new models to the U.S. market by 2018, including the Giulia. Hyundai this month announced that it is creating a new luxury brand, Genesis.

See the complete Detroit News article to read more about the luxury emphasis at this year's L.A. Auto Show