Nissan Presents "The Delivery" +VIDEO
Action-packed movie parody highlights America's Best Commercial Van Limited Warranty*
Film and TV veterans Mickey Rourke, Carl Weathers, Raymond Cruz and Teresa Ruiz star in new action-packed online short parody and four product vignettes
In a follow-up the 2014 "Tough Love" campaign, the "Tough Guys" campaign brings awareness to Nissan's 5-year/100,000 mile commercial van warranty*
NASHVILLE, TN -- November 13, 2015: Travel back in time to the heyday of action classics as Nissan launches a new marketing campaign for its rugged line of commercial vehicles featuring film and TV stars Mickey Rourke, Carl Weathers, Raymond Cruz and Teresa Ruiz.
The comprehensive "Tough Guys" digital and print effort breaks November 12 across a variety of social media and digital platforms including YouTube and Facebook, with digital partners including Entrepreneur, Inc., and Forbes.
Carrying the theme "Payback Delivered," the centerpiece of the campaign is a six-minute online action parody titled, "The Delivery." The short piece spoofs the 80s action movie subgenre while showcasing the many features of the award-winning Nissan Commercial Vehicle (NCV) lineup.
Visit NissanCommercialVehicles.com/the-delivery to view the short film in which Special Ops Agent (Weathers) teams up with a retired Green Beret, turned florist, (Rourke) for "one last job" – a special and highly confidential delivery that takes them on a wild adventure through the Mexican desert. Along the way, they are forced to fend off a gang of angry locals (led by Raymond Cruz) in order to save the day for one powerful leading lady (played by Ruiz). As the story unfolds, the standout features of Nissan Commercial Vehicles are revealed, including America's Best Commercial Van Limited Warranty*, and performance of the suspension, anti-lock brakes, anti-corrosion features and powertrain.
"We want to bring attention to the durability and efficiency that small business owners can expect from Nissan's commercial vehicles," said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. "These vehicles endure more than 7,000 tests during the development process, compressing 13 years of real-world use into about three months. The results are highly dependable vehicles for our owners."
In addition to the short film, there are four, 45-second, product-focused videos that highlight the leading features of the NCV fleet. Last year, Nissan began offering America's best commercial van warranty* on Light Commercial Vehicles, with basic limited Bumper-to-Bumper warranty coverage of 5 years/100,000 miles, whichever comes first. The powertrain limited warranty is 5 years/100,000 miles, whichever comes first.
Nissan Commercial Vehicle sales are enjoying strong year-over-year growth with NV200 sales up 38 percent for the first ten months of 2015 versus 2014. Sales of the full-size NV Cargo and Passenger vans are up 15 percent over the same time period. All Nissan Commercial Vehicles sold in the U.S. are assembled in North America, with the NV Cargo and NV Passenger assembled in Canton, Miss., and the NV200 assembled in Cuernavaca, Mexico.