Jeep and Mopar Introduce Wrangler Red Rock Concept at SEMA Show
New Wrangler Concept features array of Mopar and Jeep® Performance Parts
A serialized 50-unit special-edition production Wrangler – inspired by the Red Rock Concept – will be built as a tribute to the upcoming 50th Moab Easter Jeep Safari
Based on Wrangler Rubicon Hard Rock edition
Wrangler Red Rock Concept features Amaretto Brown Katzkin leather seats with silver accent stitching and a “Red Rock” embroidered seat back logo
Aftermarket Jeep Performance Parts two-inch lift, 35-inch BFG K02 all-terrain tires, commemorative Red Rock appearance package give Jeep Wrangler Red Rock Concept a unique and rugged presence
AUBURN HILLS, MI --November 3, 2015: Jeep® and Mopar have teamed up to create the Wrangler Red Rock Concept vehicle that will be showcased at this year’s Specialty Equipment Market Association (SEMA) trade show in Las Vegas. The Jeep Wrangler Red Rock Concept pays tribute to the Red Rock 4-Wheelers off-road club that hosts the annual Easter Jeep Safari in Moab, Utah. For 2016, the Red Rock 4-Wheelers celebrate the 50th annual Easter Jeep Safari, which started in 1967 with an off-road drive along the “Behind the Rocks Trail.”
In celebration of the upcoming 50th annual Easter Jeep Safari, the Jeep brand will produce 50 serialized Jeep Wrangler Red Rock special-edition models in 2016, influenced by the Wrangler Red Rock Concept that makes its debut at the SEMA show.
“The annual Easter Jeep Safari remains one of the most significant events on any Jeep enthusiast’s calendar,” said Mike Manley, Head of Jeep Brand – FCA Global. “We’re extremely grateful to the Red Rock 4-Wheelers for continuing this iconic Jeep event, and we present our Wrangler Red Rock Concept as a tribute to them and the enthusiasts who attend the annual Jeep Safari and support our brand.”
The Jeep Wrangler Red Rock Concept is another example of the potential of customizing a production Jeep Wrangler with aftermarket Performance Parts from Mopar.
“The Jeep Wrangler is the most accessorized vehicle in our portfolio, with almost 100 percent of customers buying at least one accessory or performance part,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA - Global. “Mopar continues to support serious off-roaders by offering a full-line of high-end, hard-core quality aftermarket Jeep Performance Parts to personalize their rides and tackle extreme trails.”
When the Jeep Wrangler Red Rock special-edition model is produced next year, it will feature some of the content shown on the Red Rock Concept. Select items showcased on the Concept will be available as aftermarket parts from Mopar.