Cadillac and Conde Nast Partner to Create and Distribute Editorial and Branded Content Through 23 Stories

Co-Publisher's Note: In this press release Edward Menicheschi, chief marketing officer of Condé Nast and president of the Condé Nast Media Group. is quoted as saying "Partnering with Cadillac, a brand with similar DNA, will result in premium storytelling that engages and inspires our shared consumers", I say What bullshit, no matter how similar their DNA, when Cadillac stops paying for Conde's love, buh-bye partnership(sic), kind of like a John who believes there is mutual love with a "deeply simpatico" whore, don't you think? e me bgordon@theautochannel.com.

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NEW YORK -- Oct. 28, 2015: Cadillac and Condé Nast today announced a groundbreaking partnership to create and distribute compelling editorial and branded content through 23 Stories, Condé Nast’s award-winning branded content studio.

Enlisting the talented storytellers from Condé Nast’s editorial staff and with the power of their iconic brands, 23 Stories will help Cadillac re-invent the luxury space by pushing the boundaries of marketing. The always-on cross platform effort will encompass more than 50 pieces of custom content, all supporting Cadillac’s global vision and Dare Greatly campaign. The program, which launched this month, will extend through 2016 and include a range of formats both long and short-form digital video as well as a variety of articles distributed throughout Condé Nast’s premium digital network and Cadillac’s distribution channels.

Of particular note is a series of short films launching in November that will explore some of the editors breaking the mold and exhibiting great courage and confidence as they “dare greatly” to re-imagine the art of storytelling. Editorial features will include brands like Condé Nast Traveler, GQ and Vanity Fair as told by the editors and reporters who created them. A trailer can be seen here.

"Cadillac's Dare Greatly theme represents the unapologetic creativity and relentless drive at the core of our brand," said Uwe Ellinghaus, chief marketing officer of Cadillac. "With our new home in New York City, Condé Nast is a smart partner to continue telling our story through a lens of daring spirit."

“Creating the most compelling content and obsessively pushing boundaries is what drives Condé Nast,” said Edward Menicheschi, chief marketing officer of Condé Nast and president of the Condé Nast Media Group. “Partnering with Cadillac a brand with similar DNA, will result in premium storytelling that engages and inspires our shared consumers.”