Mercedes-Benz Cars UK is Looking to Recruit the Stars of the Future + Video
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MILTON KEYNES, UK -- Oct. 26, 2015: Innovative recruitment campaign looks to attract new stars for rewarding careers with Mercedes-Benz UK’s Passenger Car Retailers
A new multi-media advertising campaign from Mercedes-Benz Cars UK is looking to recruit the stars of the future to join its Retailers across the country. The innovative work launches this evening, Monday 26 October, and is designed to encourage people from outside the automotive industry to become part of something special by taking up one of the exciting career opportunities offered in Mercedes-Benz Retailers.
“Mercedes-Benz Cars has seen five years of continued sales growth in the UK,” explained Gary Savage, CEO Mercedes-Benz UK. “Underpinning the new cars we’re retailing and the new customers we’re attracting is a community of franchised dealer partners that are the best in the business.
“The ongoing professionalism of our dealer network is absolutely critical to ensure our continued success, to best-serve our new and returning customers, and for us all to achieve the company’s ambitious growth plans. We’ve already got brilliant colleagues working around the country and now the time is right to encourage more talent to join us.”
Gary Savage added: “Mercedes-Benz UK offers a vibrant, exciting environment where everyone has terrific opportunities to develop rewarding careers. We’re looking to attract people with a wide range of experience, from within and outside the automotive industry, to be part of our team working with one of the world’s most iconic brands.
“Our new campaign employs all the effective channels we use when promoting our products and services. The main focus for all the work is an all-new mobile-optimised Careers website, which details all the opportunities available across the country.
“It’s a significant digital-led campaign, and our multi-media approach shows how important it is to continue to attract more of the best candidates into our showrooms and pop-up stores around the UK.”
The campaign encourages people to visit the Mercedes-Benz UK careers website (Careers) where they can search and apply for a wide variety of roles across the network.
An accompanying TV ad will be shown from Monday 26 October (during Channel 4’s new series of Fargo) and will go on to be shown in cinemas during December before the film Star Wars: The ForceAwakens. It can be viewed here: