7 Reasons Scion Is Celebrating This Fall + VIDEO
 2016 Scion iM and iA |
TORRANCE, CA -- Oct. 15, 2015: Sure, Scion was
under the radar for awhile, but with the iM and iA now on sale, things are
definitely looking up. Here are seven reasons we’re feeling good
right now:
- Scion was the fastest-growing car brand in
September. With its best September in three years and a 57 percent
year-over-year increase, Scion had the largest increase of any car brand.
And watch out for Q4 sales…they’re tracking to be the best in
eight years.
- iM and iA Customers.
Scion’s role is to bring in new, younger customers to Toyota. Early
buyer surveys indicate that more than half of iA and iM buyers are younger
than 35 years old and new to Toyota.
- That third
car. We know…we didn’t say, or show, very much. But
we’ll debut a new concept at the L.A. Auto Show that will be the new
icon for Scion.
- Weird is the new cool.
With our new ad campaign featuring James Franco, Urkel and that
crazy, waving, dealership tube man, people are seeing a different side of
Scion. Weird, Right?
- Safety and value are cool,
too. The iA recently received the
IIHS Top Safety Pick+ and has standard
low-speed pre-collision. All starting at $16,495.
- Our Formula Drift Team smoked the competition. In
Saturday’s finale, Scion drivers Fredric Aasbo and Ken Gushi finished
one-two. Aasbo won the World and National Formula Drift Championships and
Scion clinched the Manufacturer’s Cup for the second year in a
row.
- The New Guy. Scion’s new vice president, Andrew Gilleland, brings experience and enthusiasm to his role. With great products and a commitment from dealers, look for Scion to stay on the radar.