Volkswagen Board of Management Makes Strategic Decisions
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- Accelerated implementation of the efficiency program creates room for reorientation
- Streamlined processes leverage further cost-saving potential, including cuts in fixed costs
- Investments to be reduced by 1 billion euros per year compared with planning – combined with prioritization of projects for the future
- Product decisions formulated
- New Phaeton will be electric
- New Modular Electric Toolkit planned
WOLFSBURG, GERMANY -- Oct. 13, 2015: The newly-formed Volkswagen Brand Board of Management took further strategic decisions at a special meeting. CEO Dr. Herbert Diess announced major product decisions: a reorientation of the diesel strategy with the most advanced technologies, the development of a standardized electric architecture for passenger cars and light commercial vehicles, and a new approach for the next generation of the Phaeton. Investments are to be reduced by some one billion euros per year, the efficiency program is to be accelerated.
Dr. Herbert Diess underscored: "The
Volkswagen brand is repositioning itself for the future. We are becoming
more efficient, we are giving our product range and our core technologies a
new focus, and we are creating room for forward-looking technologies by
speeding up the efficiency program."
Reorientation of the diesel strategy
It was decided
to switch over to installing only diesel drives with SCR and AdBlue
technology in Europe and North America as soon as possible. Diesel vehicles
will only be equipped with exhaust emissions systems that use the best
environmental technology.
Systematic further
development of the Modular Transverse Toolkit (MQB)
There
will be a major development thrust for the proven MQB standardized
technical toolkit, where Volkswagen Passenger Cars holds responsibility for
development within the Group network. The focus is on plug-in hybrids with
an even greater range, high-volume electric vehicles with a radius of up to
300 kilometers, a 48-volt power supply system (mild hybrid) as well as ever
more efficient diesel, petrol and CNG concepts.
A new standard
with regard to connectivity and driver assistance systems is to be
defined.
MEB electric toolkit
An MEB
electric toolkit for future use in compact segment vehicles is to be
developed based on the experience gained with existing vehicle
architectures. This will be a multi-brand toolkit suitable for both
passenger cars and light commercial vehicles and will thus leverage
synergies from other electric vehicle projects in the Group. The
standardized system will be designed for all body structures and vehicle
types, thus allowing particularly emotional vehicle concepts, and will
enable an all-electric range of 250 to 500 kilometers.
Phaeton redefined – the future is electric
The
Volkswagen Phaeton has embodied the brand's technological competence
and brand ambition from the first generation onward. The future generation
of the Phaeton will once again be the flagship for the brand's profile
over the next decade. In light of this, the Board of Management redefined
the current project. The specification features a pure electric drive with
long-distance capability, connectivity and next-generation assistance
systems as well as an emotional design.
Accelerated
efficiency program
Dr. Herbert Diess said: "We are very
aware that we can only implement these innovations for the future of the
Volkswagen brand effectively if we succeed with our efficiency program and
in giving our product range a new focus."
Diess
continued: "Together with my Board of Management colleagues and the
entire team we are working at top speed on these issues. Time and again,
the Volkswagen team has proved it stands united and is fully focused on
shaping the future, particularly when times are tough. We have now laid the
further foundations for that."