New High-Tech Racing Yacht with Innovative Paint Finish: Mercedes-Benz Becomes Co-Sponsor of Alex Thomson Racing
![]() Mercedes-Benz, alongside HUGO BOSS, is the new co-sponsor and technology partner for Alex Thomson Racing, one of the leading off-shore racing teams competing in the Ocean Masters World Championship. The new co-sponsorship represents an expansion of the international cooperation between the Mercedes-Benz and HUGO BOSS brands. |
STUTTGART -- Oct. 8, 2015: Mercedes-Benz,
alongside HUGO BOSS, is the new co-sponsor and technology partner for Alex
Thomson Racing, one of the leading off-shore racing teams competing in the
Ocean Masters World Championship. The new racing yacht is made completely
of carbon fibre with a nomex core. The paint which was developed by BASF in
collaboration with Mercedes-Benz is characterised by an infrared-reflective
effect; significantly reducing temperatures onboard whilst still being
painted completely black. The hull and deck have been coated in this
innovative paint finish. VPLP/Verdier and the Alex Thomson
Racing Team designed the HUGO BOSS racing yacht which has had its unique
aesthetic design created by Konstantin Grcic, a world
renowned industrial designer. Alex Thomson will be competing on board
the yacht for the first time in October during the Transat Jacques Vabre
Race. The new co-sponsorship represents an expansion of the international
cooperation between the Mercedes-Benz and HUGO BOSS brands.
“We are delighted about the partnership
with Alex Thomson Racing and HUGO BOSS. All three partners share an
enduring aspiration and passion to excel,” said Dr Jens Thiemer, Vice
President Marketing Mercedes-Benz Passenger Cars. “It is part of our
worldwide marketing strategy of establishing co-operative arrangements with
carefully selected people and brands to win new customers for the
brand.” The IMOCA 60 racing yacht HUGO BOSS will take part in the
Ocean Masters Championships – a racing calendar reserved for the
world’s most cutting edge sailing yachts.
“Having Mercedes-Benz as a core partner of our team
is a big step forward for us in terms of marketing and partnerships but
also in terms of using the incredible Mercedes-Benz expertise and
technology innovation in one of the world’s most demanding technical
sports – we welcome them to the team and look forward to a long and
successful partnership,” enthuses Stewart Hosford, Managing Director
at Alex Thomson Racing.
Infrared-reflective paint: acid test in extreme
conditions on the high seas
Apart from state-of-the-art carbon-fibre technology, which
makes Alex Thomson's boat five percent lighter, a totally new paint finish
also comes into play. The black paint developed by BASF in collaboration
with Mercedes-Benz originates from the colour “XCool”. It
reflects infrared radiation, preventing the inside of the yacht from
becoming too hot. In addition, the fibre composites of the hull of the
yacht are exposed to markedly lower temperatures, ensuring that the
integrity of the hull structure is not affect by heat exposure. In
forthcoming yacht races, the paint will prove itself under extreme
conditions on the high seas.
“This
paint based on functional pigments is not just suitable for yachts and
ships, but also highly interesting to the automotive sector. Therefore, we
have been involved in the development process at BASF from the very start
and have conducted extensive testing of this paint on our vehicles. Our
intention is to use it on various models over the next few years,”
says Martin Bremer, Head of Colour and Trim, Mercedes-Benz Design. Because
the vehicle interior heats up considerably less, there is a lower
requirement for cooling by the air conditioning system. This will have a
particularly positive effect on fuel consumption in countries with high
average temperatures, at the same time reducing vehicles' CO2
emissions.
About Alex
Thomson
Alex Thomson is the
youngest yachtsman to ever win a round-the-world race. When he triumphed in
the Clipper Round the World Race in 1998/99, he set a record he still holds
today. In 2003 Thomson made a spectacular debut in the world of solo
sailing by breaking the distance world record. In 2008 he claimed second
position in the Barcelona World Race, setting his second distance world
record in a monohull. Following this, he focused completely on the world's
toughest single-handed yachting race: the Vendée Globe in which the
competitors sail 26,000 nautical miles (46,300 km) nonstop around the
world. In 2013 he finished this classic in third place. Alex Thomson is
making his intentions clear as his sights firmly set on a podium position
in the next Vendée Globe starting in November 2016. Alex will compete
onboard his fastest and lightest racing yacht, HUGO BOSS.