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Automotive Brands Ranked In 16th Annual Interbrand Top 100 Best

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by Marty Bernstein
Senior Editor-at-large
The Auto Channel

Auto Central October 6, 2015; For decades the word brand was a euphemism for logo but today it is one of a business’s most valuable asset. Interbrand a leading brand consultancy just released their 16th annual Best Global Brands report identifying the 100 most valuable global brands and thirteen automobile brands are included in this exclusive list.

Brand Name Auto Brand Rank Global Brand Rank Brand Value 2015 Gain(+) Loss(-)
Toyota 1 6 $49,048 B +16%
BMW 2 11 $37,212 B +9%
Mercedes-Benz 3 12 $36,711 B +7%
Honda 4 19 $22,975 B +6%
Volkswagen 5 35 $12,545 B -9%
Ford 6 38 $11,578 B +6%
Hyundai 7 39 $11,293 B +8%
Audi 8 44 $10,328 B +5%
Nissan 9 49 $9,082 B +19%*
Porsche 10 46 $8,055 B +12%
Kia 11 74 $5,666 B +5%
Chevrolet 12 75 $5,133 B +2%
Land Rover 13 87 $5,109 B +14%
Mini 14 98 $4,243 B New**

Source: Interbrand
* = Nissan joins Facebook, Apple, Amazon and Hermes as top risers
** = Mini is a new addition to the report

The methodology used to identify the most valuable brands began by analyzing the ways a brand benefits a company from delivering customer expectations to driving economic value. The ranking is also based on a combination of attributes that contribute to a brand’s cumulative value including financial performance of the branded products and services; the role the brand plays in influencing customer choice; the strength the brand has to command a premium price or secure earnings for the company.

The top ten brands in the Global Brand Report are: Apple, Google, Coca-Cola, Microsoft, IBM, Toyota, Samsung, GE, McDonald’s and Amazon.

Interbrand is publisher of the highly influential annual Best Global Brands ranking and Webby Award-winning brand channel, and is part of the Omnicom Group Inc. network of advertising agencies.