Car Color Is More Than Just Taste

Car Buyers Can Face Hard Color Decision

Washington DC October 1, 2015; The AIADA newsletter reported that Ward's believes that there is more to car color than color. Duck Egg Blue? Ford Freudian Gilt? Beluga Brown? Truffle Mica? These are real car colors. Kia dealer Phil Marzolf writes in Wards that today's dealership customers have an ever-new rainbow of automotive hues to choose from. This makes it hard for customers to choose a color.

Plus, few people know the various impacts a car color can have. One primary consideration when choosing a car color is resale. Annual DuPont studies say silver is the most popular car color by far. This means that, as long as trends don't change, it will be more popular with potential used-car buyers.

Color can affect resale value by hundreds, even thousands of dollars. The impact on resale value and which colors have the most effect can change by car manufacturer. So, customers asking a dealer or doing their research can get a better understanding of any future concerns.

For resale, neutral colors such as silver, white, black and gray are generally safe bets. Color is such an important element of car buying that a study by the Yankelovich Partners found 39 percent of consumers were likely to change brands if they couldn't get the color they wanted.

For more on how color can impact value, safety, and even security against thieves, click here.