Stock Market Fluctuations Don't Slow August Car Sales
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SANTA MONICA, CA -- Aug. 27, 2015: Edmunds.com forecasts 538,958 new cars and trucks will be sold in the U.S. in August for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.4 million. The projected sales will be a 2.1 percent increase from July 2015, but a 2.8 percent decrease from August 2014.
"Sales momentum in August has been strong despite recent stock market fluctuations," said Edmunds.com Senior Analyst Jessica Caldwell. "The fact that we will likely see a year-over-year decline in sales isn't a troubling sign because last August was a monster month that included Labor Day weekend."
SALES VOLUME FORECAST, BY
MANUFACTURER
| Sales Volume | August 2015 Forecast | August 2014 | July 2015 |
Change from August 2014 | Change from July 2015 |
| GM | 269,759 | 272,423 | 272,512 | -1.0% | -1.0% |
| Ford | 225,834 | 221,373 | 222,014 | 2.0% | 1.7% |
| Toyota | 216,526 | 246,100 | 217,181 | -12.0% | -0.3% |
| FCA | 199,091 | 198,379 | 178,027 | 0.4% | 11.8% |
| Honda | 156,962 | 167,038 | 146,324 | -6.0% | 7.3% |
| Hyundai/Kia | 126,930 | 124,670 | 127,324 | 1.8% | -0.3% |
| Nissan | 126,334 | 134,388 | 130,872 | -6.0% | -3.5% |
| VW/Audi | 47,910 | 52,282 | 48,954 | -8.4% | -2.1% |
| Industry | 1,538,958 | 1,582,700 | 1,507,663 | -2.8% | 2.1% |
| *NOTE: August 2015 had 26 selling days, August 2014 had 27 and July 2015 had 26. | |||||
Edmunds.com estimates that retail SAAR will come in at 15.3 million vehicles in August, with fleet transactions accounting for 12.1 percent of total sales. An estimated 3.22 million used cars will be sold in August, for a SAAR of 36.8 million (compared to 3.24 million – or a SAAR of 37.1 million – used car sales in July).
MARKET SHARE FORECAST, BY MANUFACTURER
| Market Share | August 2015 Forecast | August 2014 | July 2015 |
Change from August 2014 | Change from July 2015 |
| GM | 17.5% | 17.2% | 18.1% | 0.3% | -0.5% |
| Ford | 14.7% | 14.0% | 14.7% | 0.7% | -0.1% |
| Toyota | 14.1% | 15.5% | 14.4% | -1.5% | -0.3% |
| Chrysler Group | 12.9% | 12.5% | 11.8% | 0.4% | 1.1% |
| Honda | 10.2% | 10.6% | 9.7% | -0.4% | 0.5% |
| Hyundai/Kia | 8.2% | 7.9% | 8.4% | 0.4% | -0.2% |
| Nissan | 8.2% | 8.5% | 8.7% | -0.3% | -0.5% |
| VW/Audi | 3.1% | 3.3% | 3.2% | -0.2% | -0.1% |