The New FIAT 500 to Perform with Ella Eyre

• New FIAT 500 and rising star Ella Eyre collaborate to re-master an iconic track live on stage in London on 2 September
• One-of-a-kind event brings the UK launch of the New FIAT 500 to a memorable conclusion and marks its arrival in UK showrooms
• Prices for the New FIAT 500 start at £10,890

SLOGUH, UK -- August 27, 2015: The New FIAT 500 and British singer-songwriter Ella Eyre are set to re-master one of the world’s great pop tracks live in London on 2 September 2015. Specially-invited guests and members of the media will see the New FIAT 500 on stage with Ella Eyre as they perform a specially re-mastered version of the No. 1 track “Best of My Love” by The Emotions, bringing the UK launch of the New FIAT 500 to a spectacular conclusion. Details of how the New FIAT 500 will make its contribution to the track, and where the landmark London location for this special event will take place, are both still under wraps, however.

First launched in 2007 on the 50th anniversary of the original car’s launch, and with more than 1.5 million units sold worldwide the successful and iconic FIAT 500 must now make way for its successor: the New FIAT 500 retains the unmistakable look and charm of its predecessor but with no fewer than 1,800 modifications for 2015 it, too, has been re-mastered for a new generation, with advanced technologies, refreshed interior and exterior style, better economy and efficiency and even more customisation options.

Commenting on the collaboration with the New FIAT 500, Ella Eyre said: “It’s great to be working with FIAT, I loved working on the track – which I am really pleased with – and I’m looking forward to debuting it live in such a unique way.”

Sebastiano Fedrigo, Head of Brand for FIAT UK said, “You don’t replace an icon - you embrace it and evolve it and that’s what we’ve done with the New FIAT 500. It has been truly re-mastered and reloaded and we wanted to mark the launch with a spectacular and memorable event and what better way than to use the car to re-master an iconic track with a sensational up-and-coming artist like Ella Eyre? We are very excited to be working with such a talented performer and to see the New FIAT 500 and Ella Eyre perform together on 2 September.”