SEAT UK Team Up with TV Presenter & DJ Zoe Hardman

• Soundtrack created from sounds on ultimate girly roadtrip in new SEAT Ibiza #ibizatolondon

Zoe to drive from Ibiza to London in the new SEAT Ibiza from 22 – 26 August 2015

• Exclusive soundtrack created using sounds sampled along the way, including that of the new SEAT Ibiza

• SEAT Ibiza soundtrack to be debuted at London launch party on Tuesday 29th September

• Zoe to promote the roadtrip and soundtrack via her social media channels

LONDON - August 4, 2015: SEAT, the Spanish design-led car brand, today announced a partnership with UK TV presenter & DJ, Zoe Hardman, who will support the launch of the new SEAT Ibiza.

Zoe Hardman said, “I am delighted to be working with such a stylish and creative brand and I absolutely love the new SEAT Ibiza. It’s going to be so much fun to drive from Ibiza to London, creating our very own track at the end. I’ll be posting tonnes of pictures and videos during the drive via my social media channels, so everyone can feel part of the experience.”

Juliet Carrington Head of PR for SEAT UK commented, “Zoe is the perfect fit for the new SEAT Ibiza, elegant, successful and independent. We chose to partner with Zoe, as we feel she really resonates with our target audience, of young, aspirational women. The Ibiza to London roadtrip and subsequent soundtrack is a fun and relevant way to promote the new car.”

The Ibiza to London drive will take place, 22 – 26 August 2015, and both Zoe and SEAT will post regular updates via her social media channels #ibizatolondon. The SEAT Ibiza soundtrack will be debuted on 29th September, at a SEAT Ibiza party in central London.

The new SEAT Ibiza 2015 retains its recognisable, stylish exterior design, whilst including a new infotainment system. The new dashboard with integrated touchscreen, features a USB connector, Bluetooth, audio streaming, navigation and the option to link up to most smartphones. SEAT’s Easy Connect with Full Link (MirrorLink, Android Auto and Apple CarPlay) ensures seamless smartphone integration, making it the ideal car for a summer roadtrip.

The SEAT Ibiza is available to order now and prices start from £10,000 for an Ibiza three-door SC.