Meineke Selects Clutch to Drive Strategic Customer Experience Program

Automotive service leader partners with Consumer Management innovator to develop industry-leading program built to strengthen customer relationships and enhance the brand experience.

PHILADELPHIA -- July 14, 2015: Clutch, a pioneering Consumer Management platform that delivers customer intelligence and engagement solutions to premium brands, announced today a strategic partnership with Meineke Car Care Centers. A leader in automotive service, maintenance and repair, Meineke chose Clutch to design and power a comprehensive solution that will enhance Meineke consumer engagement. Built using Clutch’s advanced consumer management technology, the program will focus on delivering value, increased relevancy and stronger, more meaningful consumer-technician relationships throughout the more than 900 centers in North America.

“We’re incredibly excited to partner with one the premier brands in automotive service”

Through the partnership with Meineke, Clutch will deliver personalized consumer experiences, benefits and rewards that will be aligned with individual vehicle maintenance needs and performance desires. The program, will feature cross-channel engagement capabilities, giving Meineke customers robust, personalized communication across digital and traditional channels.

“Meineke customers are family and friends of each of the more than 900 locally owned and operated centers. That makes customer relationships the foundation of our business,” said Artemio Garza, Meineke CMO. “Our goal remains to remove the stress and anxiety from the vehicle maintenance and repair process. This evolution in our customer relationship program will help do that and allow for greater personalization based on individual consumer and vehicle needs, which makes Clutch the ideal partner for Meineke. The result is car care that is easily integrated into our customers’ everyday lives.”

“We’re incredibly excited to partner with one the premier brands in automotive service,” said Ned Moore, Co-founder and CEO of Clutch. “Meineke delivers quality care for millions of automobiles across North America, so it makes perfect sense for the brand to gain a deeper understanding of those drivers in order to deliver them exceptional, personalized car care experiences. We’re proud to be part of this strategic initiative and to help further elevate the Meineke brand as a leader drivers depend on.”