Record Half-Year sales for Mercedes-Benz
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- In June, global unit sales of Mercedes-Benz increased by 19.3% to 169,616 vehicles and, in the first half of the year, by 14.7% to 898,425 vehicles.
- Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales: “June saw Mercedes-Benz complete not only the best ever first half of the year in terms of sales, but, with 38.5% growth, we have also recorded the strongest sales month in China.”
- Sales growth of 16.5% in Germany and 17.2% in Great Britain in June
- Sales records in the first half of the year for CLA (+25.5%), C-Class Saloon and Estate (+58.7%)
STUTTGART -- June 6, 2015: With 898,425 vehicles delivered to
customers in the first six months of 2015 (+14.7%), Mercedes-Benz recorded
the highest half-year sales figures in the company’s history. The
second quarter of the year also exceeded all previous quarters in terms of
sales figures. In June, the brand with the star handed over 169,616
vehicles to customers (+19.3%). The sales success is due to the high demand
for SUVs and the C-Class Saloon and Estate.
“June saw Mercedes-Benz complete not only the best
ever first half of the year in terms of sales, but, with 38.5% growth, we
have also recorded the strongest sales month in China,” says Ola
Källenius, Member of the Board of Management of Daimler AG, responsible for
Mercedes-Benz Cars Marketing & Sales.
In
Europe, the brand with the star set new sales records both for June and for
the first half of the year. In the first six months of 2015, sales rose by
11.2% to 392,528 units. Strong growth was recorded in Germany, where sales
increased to 26,800 units in June (+16.5%). Thus, Mercedes-Benz remained
the leading premium manufacturer in its home market. New sales records were
set in Great Britain and Portugal in and per June. Growth was very strong
in Spain, where sales increased by 30% since the beginning of the
year.
Demand for vehicles with the star remained
high in the NAFTA region: 189,375 customers in the USA, Canada, and Mexico
opted for a Mercedes-Benz in the first half of the year (+10.1%). New sales
records were set in all three countries. In the USA, 164,970 customers were
happy to receive their new vehicle in the first six months of 2015 (+8.8%).
In June, a sales increase of 5.8% to 28,044 units was achieved in the
USA.
The Asia-Pacific region benefited from very
strong sales growth in China, Japan, and South Korea in June. All in all,
sales increased by 37.3% to 54,778 units in this region. With 38.5%, growth
in China was even higher (32,507 units). Unit sales rose by 53.5% in Japan
and by 33.8% in South Korea. New sales records were set in China, Japan,
South Korea, and Australia for both the first half of the year and for the
month of June. In Japan, Mercedes-Benz remained the market leader among the
premium importers. The same applies to Australia, where the best sales
month ever was achieved in June.
In June, a
total of 54,379 customers opted for a compact model of the A-Class,
B-Class, CLA, CLA Shooting Brake or GLA (+29.8%). In the first half of
2015, the brand with the star sold approximately 25% more compact cars than
during the first six months of the previous year (269,527 units). Similar
growth (+25.5%) and a new sales record were achieved by the CLA. The CLA
Shooting Brake also enjoyed great popularity in the first months after its
market launch.
The C-Class Saloon and Estate
keep setting one record after another this year: Sales increased by 58.7%
to 214,222 units since the beginning of the year. In China, sales of
C-Class Saloon doubled during the same period. A few months ago,
Mercedes-Benz started the local production of the normal-wheelbase C-Class
Saloon in China in addition to the long-wheelbase version. In the USA, the
C-Class Saloon also set a new sales record in the first half of the
year.
With more than 13 million E-Class Saloons
and Estates delivered to customers, the E-Class is the best-selling vehicle
in the history of Mercedes-Benz. The E-Class Saloon set a new sales record
in the first half of the year in China, which is the biggest sales market
of the model.
A new record was also achieved by
the S-Class Saloon per June. With 51,560 units sold, the S-Class remains
the world’s best-selling luxury saloon.
In
the SUV segment, Mercedes-Benz not only celebrated the world premiere of
the new GLC last month, but also a new sales record (+17.3%). During the
first half of the year, sales of the GLA, the GLK, the M-Class, the GL and
the G-Class increased by 25% to 232,406 units. The G-Class — the
prime father of all Mercedes-Benz SUVs — set a new sales record in
the first six months of the year (+27.6%).
The
success story of the smart fortwo and smart forfour continued unabated in
June. A total of 11,329 customers around the world opted for the city
runabout in the past month which marks an increase of 54.5%. In Germany,
smart sales were nearly twice as high last month as they were in June
2014.
Overview of sales by Mercedes-Benz
Cars
| June 2015 | Change. in % | Per June 2015 | Change. in % |
Mercedes-Benz | 169,616 |
+19.3 |
898,425 | +14.7 |
smart |
11,329 |
+54.5 | 62,164 |
+32.8 |
Mercedes-Benz
Cars | 180,945 |
+21.1 | 960,589 |
+15.7 |
| | | | |
Mercedes-Benz Sales in the
Markets | | | | |
Europe | 76,204 | +14.0 | 392,528 | +11.2 |
- thereof Germany | 26,800 | +16.5 | 132,391 | +5.7 |
NAFTA | 32,481 | +6.7 | 189,375 | +10.1 |
- thereof USA | 28,044 | +5.8 | 164,970 | +8.8 |
Asia-Pacific | 54,778 | +37.3 | 284,539 | +22.4 |
- thereof Japan | 6,333 | +53.5 | 32,589 | +19.3 |
- thereof China | 32,507 | +38.5 | 165,321 | +21.6 |