Tata Motors and DIMO Launch the All-New Compact Sedan ZEST and the Sporty Hatchback BOLT in Sri Lanka
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Key
Features of Zest and Bolt: MUMBAI -- June 9, 2015: Diesel & Motor
Engineering PLC (DIMO) together with Tata Motors today launched its
stunning two new cars, Zest and Bolt, for the Sri Lankan market. The
company launched the Zest in India in August 2014 and the Bolt in January
2015, under its Horizonext strategy. These cars have been appreciated for
their stunning new design language, best-in-class driving pleasure and
high-tech, segment-first, connectivity features in India. Manufactured in Pune, India, the Zest and Bolt come with
world-class manufacturing quality, benchmarked across global brands and
engineered on a completely modified platform to deliver best driving
experience to customers. Speaking at the launch, Mr. Johnny Oommen, Head International
Business, Passenger Vehicles, Tata Motors, said, "With the aim
to deliver the best of products and services to our customers, we at Tata
Motors are delighted to bring two new exciting products in the Sri Lankan
market -- the dynamic compact sedan, Zest and the sporty hatchback, Bolt.
These two cars, loaded with many segment-leading features, are built to
global design and product standards and will appeal equally to the first
time buyers as well as existing automobile owners looking for a new and
exciting product. Designed by our teams across India, UK and Italy, Zest
and Bolt are the first two products under our Horizonext strategy and
represent the new DNA of our passenger vehicles business. We expect Bolt
and Zest to further strengthen our presence in the local market
here." Mr.
Ranjith Pandithage, Chairman and Managing Director, Tata Division, DIMO
said, "We, at DIMO are proud to bring these feature-rich,
fuel-efficient cars for our Sri Lankan customers. We are confident that the
combination of a great product with best-in-the country service & parts
back-up will firmly establish the Zest and Bolt in Sri Lanka." The Zest is being launched at a starting price of LKR.
2,810,000 ex-showroom, Colombo, for the Revotron 1.2T (petrol variant) and
starts at LKR. 3,900,000 ex-showroom, Colombo, for the diesel AMT variant.
The Bolt is being launched at a starting price of LKR. 2,299,000
ex-showroom, Colombo, for the Revotron 1.2T (petrol variant). The cars will
be available for sale, across the country in over 37 DIMO sales outlets
from today. Tata
ZEST As the name suggests, the all-new Zest
exudes excitement and energy and is designed to give the driver total
control of his vehicle. Zest is the first vehicle from Tata Motors that
clearly exemplifies the HORIZONEXT themes of Intense Product Focus,
World-class Manufacturing Quality, Enriched Purchase Experience and
Consistent Quality of Service for its passenger vehicle business. The all-new styling of the Zest is based on its new design
direction of 'Confident Dynamism'. With a classy new forward pouncing
stance and well-sculpted body, the design portrays a sense of power and
agility. Reminiscent of luxury cars, the Zest comes with premium interiors,
a neatly-layered dashboard with dual-tone - Java Black & Latte, for a
stunning and high-tech inviting feel. The Zest will
come with the Revotron 1.2T, the first engine from the new family of
gasoline engines from Tata Motors and will be India's first Turbocharged
Multi-point Fuel Injection (MPFi) Petrol engine. It has been developed in
conjunction with global consultancies and suppliers to deliver world-class
performance in terms of power, torque and efficiency. Multi-Drive Modes is one of the key innovations, introduced
by Tata Motors with the Revotron 1.2T turbo engine in the Zest. The
Revotron 1.2T engine offers the optimum blend of performance, refinement
and fuel economy. The unique first-in-segment 'Multi-Drive Mode'
technology enables switching between SPORT, ECO and CITY mode, along with a
superior throttle response. It has undergone over 300,000 hours of rigorous
developmental and research testing. The Zest diesel
comes with most acclaimed 1.3 litre Quadrajet Diesel engine coupled
with the first-in-class F-Tronic technology-enabled, 5-speed Automated
Manual Transmission (AMT), with both Automatic and Sequential mode of
gear-shifting, developed in collaboration with Magneti Marelli, Italy. Understanding the dynamic consumer's increasing need,
Tata Motors offers its customers with the ConnectNext experience. The
Company has worked closely with HARMANTM to design and engineer an acoustic
audio and infotainment system, with best-in-class features like 5"
ConnectNext Touchscreen Infotainment System, Advance voice command
recognition, SMS notification and read outs, Fully Automatic Temperature
Controls on the touchscreen, which will allow the user to stay
connected. The Zest will be available in four trims
in Petrol - XE, XM, XMS and XT and five trims in Diesel - XE, XM, XMS, XMA
(AMT) and XT. The range will be available in 6 exciting colours - Buzz
Blue, Venetian Red, Sky Grey, Dune Beige, Platinum Silver and Pristine
White. Tata
Bolt The word BOLT signifies speed,
representing an attitude of winning and staying ahead. This attitude is
embodied in the all-new BOLT in all aspects of design, drive and seamless
connectivity. Flowing lines create the illusion of
movement even when the car is standing still. The exterior language
amplifies the feeling of a larger hatchback. The silhouette reveals smooth,
flowing lines finishing in a flat edge of the spoiler. While the
rear-spoiler aids in aerodynamics, the effect of the wraparound rear
windows by darkened C-pillar creates a distinctive floating roof design and
provides an extra sporty touch to this premium hatch. The Bolt comes with segment-first Drivenext features which
makes it the best-in-segment for its driving dynamics. It will be available
in both petrol and diesel variants. In the petrol, Bolt will be the
segment's first hatch to be powered by India's first 1.2L Turbocharged
Multi-point Fuel Injection (MPFi) Petrol Engine, REVOTRON 1.2T, with
best-in-class maximum power of 90PS @ 5000 RPM and peak torque of 140 Nm @
1500-4000 RPM. With the Multi-Drive feature, the
Bolt can switch between SPORT, ECO and CITY mode, along with a superior
throttle response. This coupled with advanced catalytic converter to
reduced toxic emissions and Smart ECU (Electronic Control Unit) with
various innovative strategies, ensure a superlative performance. The
dual-path suspension coupled with a zero pivot sub-frame ensures smooth and
comfortable ride and the 9th generation ABS with EBD (Electronic Brake
Distribution) from Bosch for improved braking efficiency, and the Corner
Stability Control feature, add to the safety feature of the vehicle. The diesel variant comes with a powerful Quadrajet 1.3L
engine, delivering power of 75PS @ 4000 RPM and torque of 190 Nm from 1750
RPM to 3000 RPM for a peppy drive with effortless delivery of power. For Bolt, Tata Motors has continued its association with
HARMAN for developing the first-in-segment touchscreen infotainment and has
also worked with MapMyIndia to develop next generation smart phone based
navigation, which provides location based services. Tata Motors passenger vehicles portfolio, which started in
2004, today includes the Tata Nano, Tata Indica Vista, the Tata Indigo eCS,
the Tata Indigo Manza and the Tata Safari and now the Tata Zest and Tata
Bolt. About Tata
Motors Tata Motors Limited is India's largest
automobile company, with consolidated revenues of INR 2,62,796 crores (USD
42.04 billion) in 2014-15. Through subsidiaries and associate companies,
Tata Motors has operations in the UK, South Korea, Thailand, South Africa
and Indonesia. Among them is Jaguar Land Rover, the business comprising the
two iconic British brands. It also has an industrial joint venture with
Fiat in India. With over 8 million Tata vehicles plying in India,
Tata Motors is the country's market leader in commercial vehicles and among
the top in passenger vehicles. Tata cars, buses and trucks are being
marketed in several countries in Europe, Africa, the Middle East, South
Asia, South East Asia, South America, Australia, CIS and Russia. About DIMO DIMO was recently recognized as the Best Corporate Citizen
in Sri Lanka for 2013 during the Annual Corporate Citizen Sustainability
Awards 2013 organized by Chamber of Commerce. DIMO's operations are
certified with the international accreditation of ISO 9001:2000 and the
environmental management system implemented by the company is certified ISO
14001: 2004. This year DIMO is celebrating its 75th Anniversary. DIMO
has solidified its reach by operating branches across the island in every
major district. DIMO's network in these key strategic locations of Sri
Lanka is aimed at facilitating all customers' sales, service, spare parts
solutions and 24 hours road side assistance.