Michelin Launches International Platform For New Consumer Website
US is first of 70 worldwide Michelin sites to go live
GREENVILLE, SC -- June 9, 2015: Recognizing that most consumers use the Internet to research tires in advance of purchase, Michelin is launching a new global platform that is the first in the industry with an open search engine.
Michelin—the world's leading tire maker—will roll out the new digital platform to markets around the globe with the goal of simplifying and enhancing online tire shopping. Michelin's global data confirms that more than 50 percent of tire shoppers now use the Internet to research their purchases. Consumers using the Michelin site will now be able to find the right tires for their vehicles simply by typing into a search box.
"Our ambition is to streamline and make our website much easier for people to shop MICHELIN tires. We want to assure the experience is gratifying for all consumers, whether they have a lot of tire knowledge or not," said Olivier Chenevez, global marketing director, passenger car and light truck business unit. "This is why we designed the new platform to be customer-centric, not a tire-centric. For example, tire models are showcased in a way that is engaging, informative and easy to understand."
This new global digital platform will be used for all Michelin sites and goes live first in the United States at MichelinMan.
"We are excited to be the first country to roll out the new Michelin Man website for passenger car and light truck tires," said Dave Murtaugh, director of consumer experience/digital, Michelin North America. "Consumers use the Internet to conduct their own research in advance of nearly all major purchases, and our new website will be a valuable tool that clearly provides the information customers need for purchase decisions."
The new Michelin Man website allows visitors easy and one-click access to subjects and features they are most interested in, whether it is tire safety, tire performance features or the opportunity to simply learn more about tires. They also have the option to communicate directly with a Michelin tire expert.