DS 1955 Limited Editions for the 60th Anniversary of the DS

COVENTRY, UK -- May 15, 2015: The DS brand is to release a series of ‘1955’ limited editions across the range (DS 3, DS 3 Cabrio, DS 4 & New DS 5) to mark the 60th anniversary of the very first DS.

These new models will be available at UK dealers towards the end of June and the cars will be shown during DS WEEK in Paris. DS WEEK is a dedicated event for the 60th anniversary, which runs from 19 to 24 May 2015.

The very first DS, which appeared at the 1955 Paris Motor Show, became a legend in its own time and was a major milestone in 20th Century automotive history. Sixty years on, the DS brand has been founded to perpetuate the revolutionary spirit of this mythical car and to renew the tradition of French premium vehicles.

DS CEO Yves Bonnefont, said; “To build today's DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant-garde design. Specifically, today's DS models excel in refinement, quality materials, and outstanding style, technology, comfort and performance.”

To celebrate the 60th anniversary of the very first DS, a series of limited editions will be launched across the whole of the DS product line-up: DS 3, DS 3 Cabrio, DS 4 and New DS 5. The new models will be built in limited quantities for all markets (1955 for DS 3 & DS 3 Cabrio, 955 for DS 4 & 955 for New DS 5). These limited editions will be on display during DS WEEK (19-24 May) at the Tuileries Garden in Paris and the cars will go on sale in the UK before the end of June.