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Mazda Reports Best April in 20 Years


mazda6 (select to view enlarged photo)
Mazda6

IRVINE, CA - May 1, 2015: Mazda North American Operations (MNAO) today reported April U.S. sales of 24,123 vehicles, representing an increase of 7.5 percent versus last year. Through April, Mazda has sold 102,167 vehicles year-to-date.

"It is often said at Mazda that this business isn't a sprint, but a marathon, and our sixth-generation vehicles prove that a steady pace will establish growth and build our brand," said Ron Stettner, vice president of sales, MNAO. "Sixth-generation vehicle sales combine to be up 14.0 percent year-over-year and we continue to focus on the quality of our sales."

Key April 2015 sales notes:

Setting a 20-year record, Mazda tallied 24,123 vehicles sold for April 2015 and year-over-year sales up 7.5 percent.

Mazda6 sales for April 2015 are up 30.9 percent YOY, establishing the best April for Mazda6 since 2006 with 4,995 vehicles sold.

Mazda CX-5 continues to be a favorite and set a record for its best April ever with 8,960 vehicles sold, representing an increase of 31.1 percent YOY.

Mazda's outstanding sixth-generation vehicles (Mazda3, Mazda6, CX-5) have combined YTD sales up 9.2 percent and for the month of April are up 14.2 percent YOY.

As sixth-generation vehicle sales grow so does SKYACTIV® TECHNOLOGY. Mazda's no-compromise solution to driving performance and fuel efficiency has proven to be an affordable and beneficial solution for consumers. In April 2015, 91.0 percent of Mazdas sold were equipped with SKYACTIV TECHNOLOGY. Sales are up 14.0 percent YOY.

Mazda reported Certified Pre-Owned (CPO) April sales of 3,403 vehicles, up 3.0 percent YOY.

Mazda Motor de Mexico (MMdM) reported April sales of 4,288 vehicles, up 62.0 percent versus last year, making it the best April in MMdM history and the 27th consecutive month of YOY growth. Year-to-date sales for MMdM are up 56.0 percent with 16,809 vehicles sold.



Month-To-Date

Year-To-Date



















April


April


%


% MTD

April


April


%


% YTD



2015


2014


Change


DSR

2015


2014


Change


DSR

















Mazda2


21


752


(97.2)%


(97.2)%

249


4,560


(94.5)%


(94.6)%

Mazda3


8,006


8,586


(6.8)%


(6.8)%

35,310


32,642


8.2%


7.1%

Mazda5


436


664


(34.3)%


(34.3)%

4,439


5,652


(21.5)%


(22.2)%

Mazda6


4,995


3,817


30.9%


30.9%

21,395


16,664


28.4%


27.1%

MX-5 Miata


384


465


(17.4)%


(17.4)%

1,765


1,721


2.6%


1.6%

CX-5


8,960


6,835


31.1%


31.1%

33,253


33,041


0.6%


(0.3)%

CX-7


-


1


(100.0)%


(100.0)%

-


1


(100.0)%


(100.0)%

CX-9


1,321


1,314


0.5%


0.5%

5,756


6,210


(7.3)%


(8.2)%

















Total Vehicles
































CARS


13,842


14,284


(3.1)%


(3.1)%

63,158


61,239


3.1%


2.1%

TRUCKS


10,281


8,150


26.1%


26.1%

39,009


39,252


(0.6)%


(1.6)%

















TOTAL


24,123


22,434


7.5%


7.5%

102,167


100,491


1.7%


0.7%

































MEMO:
































IMPORT CAR


13,842


14,291


(3.1)%



63,155


61,238


3.1%



IMPORT TRUCK


10,281


8,150


26.1%



39,009


39,252


(0.6)%



IMPORT TOTAL


24,123


22,441


7.5%



102,164


100,490


1.7%



















DOMESTIC CAR


-


(7)


(100.0)%



3


1


200.0%



DOMESTIC TRUCK


-


-


N/A



-


-


N/A



DOMESTIC TOTALS


-


(7)


(100.0)%



3


1


200.0%



Selling Days


26


26





103


102





































Mazda6-Gas (14+MY)


4,995


3,824





21392


16663





Mazda6-SDN (Pre 14MY)

0


-7





3


1