"Perfect Getaway" Campaign For The All-New Kia Sorento Continues With Six-Episode Video Series On Yahoo Screen

"The Getaway Guide" Encourages Viewers to Unleash Their Adventurous Side With Spontaneous Weekend Getaways in Kia's Most Capable and Refined CUV

- First episodes of "The Getaway Guide" can be viewed now on Yahoo Screen with others debuting through April

- Packed with first-class materials and amenities, Sorento's premium utility experience will be featured within ads on Yahoo and Tumblr

IRVINE, CA -- April 7, 2015: With the all-new 2016 Sorento now in showrooms across the U.S., Kia Motors America's (KMA) "Perfect Getaway" marketing campaign continues for the brand's most capable and refined CUV ever on Yahoo (YHOO) with "The Getaway Guide," a six-episode video series now on Yahoo Screen. "The Getaway Guide" series encourages viewers to have fun by taking spontaneous weekend getaways with the new Sorento and highlights the refinement, premium materials and first-class amenities.

"This is the first time Kia has partnered with Yahoo for custom video content and is an excellent opportunity to connect with action-adventure-minded consumers by showcasing the refined and capable 2016 Sorento," said Tim Chaney, vice president of marketing communications, Kia Motors America. "The effort expands upon Kia's 'The Perfect Getaway' campaign featuring the Sorento in a variety of situations that outdoor enthusiasts can appreciate."

In addition to the video series, Kia's campaign includes native ads across Yahoo properties and Sponsored Posts on Tumblr. Kia also will share video content through Yahoo Splash Ads across Yahoo's digital magazines, including Yahoo Food, Yahoo Health and Yahoo Travel. Additionally, Kia will run display and video advertising across Yahoo's extensive network. Throughout the campaign, Kia will connect with its key audiences by leveraging Yahoo's advanced targeting capabilities to reach consumers with an interest in an active lifestyle, as well as in-market CUV shoppers.

"We're excited to debut Kia's new video series on Yahoo Screen as we continue to bring more top quality, entertaining programs to our audience," said Lisa Utzschneider, SVP, sales, Americas at Yahoo. "Kia is not only sharing fun content with viewers, but combining native, video and display advertising to connect with their audience across Yahoo and Tumblr in a powerful way."

Kia's "The Perfect Getaway" campaign kicked off in January and was created by advertising agency of record, David&Goliath. The campaign incorporates multiple components, including TV, cinema, digital and social media.