Axalta Invites Auto Body Painters to 'Paint Outside the Can'

Axalta’s Contest to Spotlight Creativity, Execution and Degree of Difficulty

GLEN MILLS, PA -- March 18, 2015: Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, is pleased to announce its 2015 Paint Outside the Can contest. The contest is an invitation to unleash creativity using any Axalta-branded coating system to paint and decorate an unused, standard one-gallon paint can. Auto body paint repair requires many skills – problem solving, troubleshooting, critical thinking and time management, to name a few. Axalta organized the contest to give its auto body customers an opportunity to use these skills in a fun, creative way and support their inner artists.

Submissions will be recognized and displayed via certain social media channels throughout the contest. At the end of the contest, which closes September 15, 2015, six “Celebrity Picks” will be made by industry celebrities who will vote for their favorites based on creativity, execution and degree of difficulty. In addition, six “Fan Favorites” will be chosen by fans based on the number of photo “likes” that these favorites received on Axalta’s Instagram page. Finally, one “Best-in-Show” grand prize winner will be selected from the six “Celebrity Picks”. The winning submissions will have opportunities to travel on tour to custom car shows throughout the United States in 2016. Select submissions may also be displayed by Axalta at the 2015 Specialty Equipment Market Association’s (SEMA) Show, as well as other events.

Axalta’s celebrity judges are:

Sam Bass, the first officially licensed artist of NASCAR®

JoAnn Bortles, an award-winning custom painter, airbrush artist, car builder, journalist and book author with more than 30 years of experience in the automotive industry

Ron Coan, one of the leading painters in the automotive industry known for show- stopping creations with Mobsteel at SEMA to groundbreaking OEM concept cars

Danny "Danny D" Galvez, a well-known custom automotive painter and pinstriper

Paul Quinn, a respected airbrush and pinstriping artist and instructor in the custom paint industry

Danny Taylor, formerly of Taylor's House of Color and a pinstripe master with a 39-year history in custom artistic automotive design

The six winners of the “Celebrity Picks” and the six “Fan Favorites” will each receive a $250 gift card, a complimentary pass to the 2015 SEMA Show; an opportunity to be interviewed on Rev’n News on Rev’N, a new broadcast television network dedicated to all things revving, at the 2015 SEMA Show; a complimentary pass to Axalta’s VIP suite including lunches at the 2015 SEMA Show and prominent display of their submissions at the 2015 SEMA Show, subject to the official rules of the contest. The “Best-in-Show” grand prize winner will receive a $500 gift card; hotel accommodations for two in Las Vegas, Nevada on November 3, 2015 through November 7, 2015; two complimentary passes to the 2015 SEMA Show; an opportunity to be interviewed on Rev’n News at the 2015 SEMA Show; two complimentary passes to Axalta’s VIP suite including lunches at the 2015 SEMA Show and prominent display of his/her submissions at the 2105 SEMA Show, subject to the official rules of the contest. Select entries may also be displayed at the 2015 SEMA Show, as well as other events.

To learn how to enter and show us your inner artist, visit our website, stop by the Goodguys 5th Spring Lone Star Nationals in Dallas/Ft. Worth, Texas to be held on March 20-22, 2015 or visit us at the Axalta booth (#427) at the 38th Annual NORTHEAST® 2015 Automotive Services Show to be held on March 20-22, 2015, at the Meadowlands Exhibition Center in Secaucus, New Jersey. To stay up-to-date on the contest, follow us on Axalta's North America Refinish social media channels on Facebook, Twitter, Instagram, Pinterest and YouTube.