BMW's Ultimate Driving Experience, Offering Dynamic Behind-the-Wheel Driving Programs with over 90 BMW Vehicles, Launches March 21 in Atlanta, GA
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The nationwide tour through 10 events in nine markets runs from
March through November, 2015 and will feature BMW’s Teen Driving
School at no cost.
WOODCLIFF LAKE, NJ -- March 16, 2015: BMW
is launching the Ultimate Driving Experience, a nationwide tour that will
offer dynamic behind-the-wheel driving programs through 10 events in nine
markets for a total of 90 event days. A popular component of The
Ultimate Driving Experience will be the Teen Driving School, which is an
extension of the BMW Teen Driving School curriculum taught at the BMW
Performance Center in Spartanburg, SC. The first Ultimate Driving
Experience kicks-off March 21- 29 in Atlanta, GA at Atlanta Motor
Speedway. The tour will consist of 10-nine day events across the U.S.
in the following markets; New Jersey at MetLife Stadium (April 11-19);
Miami, FL at Hialeah Park (May 9-17); Washington, DC at FedExField
(June 6-14); Seattle, WA at Emerald Downs (July 25 – August 2); Los
Angeles, CA at Santa Anita Racecourse (August 15-23); Phoenix, AZ at
Phoenix Raceway (September 12-20); Dallas, TX at Lone Star Park (October
3-11); Chicago, IL at Arlington Racecourse (October 24-November 1); New
York at Citi Field (November 14-22). All programs, with the exception
of the Teen Driving School, are for those 21 years of age and over with a
valid driver’s license.
The Teen Driving
School is a fully interactive, 2-hour teen driving course
featuring the BMW X1 and 228i that will be offered at no cost. The Teen
Driving School will provide an introduction to driving theory and improving
driving skills through classroom instruction, driver awareness activities
and hands-on driving exercises. A main focus during the Teen Driving
School will be creating awareness about the consequences of distracted
driving with special emphasis on texting while driving and how it affects
not only teens – but everyone who drives a vehicle. Eligible drivers
under the age of 21 with a valid learner's permit or driver’s
license can register for the school.
“We are
excited to once again be providing BMW fans and driving enthusiasts across
the country the opportunity to get behind the wheel, “said Kevin
Philips, Head of Retail and Experiential Marketing, BMW of North America.
“The free, 2-hour Teen Driving School program is a key element of the
Experience, allowing new and inexperienced drivers to learn invaluable
tools relating to safe driving and the dangers of distracted
driving.”
The Ultimate Driving Experience will feature
over 90 BMW vehicles, from BMW i to BMW M. Attendees will have access
to a truly immersive experience including:
- Dynamic Drive Experiences are professionally guided demonstrations of the BMW 535i Sedan and X5 xDrive50i that include Hill Descent Control, which is a BMW electronic function that allows for safe descent and proper vehicle balance on uneven surfaces, and Skid Pad, showcasing vehicle control on wet surfaces;
- Street Drives that allow for 20-minute self-guided test drives per vehicle of a range of BMW vehicles including the BMW 2 Series, 4 Series, 6 Series, X Models and the all-electric BMW i3;
- Autocross, a 2-hour challenging, closed-course driving program featuring the BMW 3 Series, 4 Series and X4, that pairs attendees with BMW’s Professional Driving Instructors for a dynamic experience that highlights advanced driving theories, defensive driving techniques and culminates in a pulse-pounding laps around the track;
- Car Control Clinic, a full-day driving school that allows drivers to get behind the wheel of the powerful M4, M3 and M235i for an adrenaline-filled day of driving with individual instruction from BMW-certified Professional Drivers. Drivers will develop a sharper understanding of BMW’s responsive handling and performance while learning advanced driving theory. The Car Control Clinic is offered for a fee of $750.
- Additionally, The Ultimate Driving Experience will feature a main pavilion with interactive displays.