Airbiquity Presents First of Four-Part Webinar Series on Improving Consumer Connected Car Adoption

Automotive Research Group, SBD, Joins Airbiquity to Discuss Latest Research on Consumer Use of Connected Car Services

SEATTLE -- March 17, 2015: Airbiquity®, a global leader in connected car services, today announced episode one of a four-part webinar series revealing new research on how consumers use connected car services. Andrew Hart, Director at SBD, will join Scott Frank, Airbiquity Vice President of Marketing, to highlight the industry's largest consumer adoption challenges and discuss how the automotive market can evolve to capture the desired customer satisfaction and business results.

"What's Standing Between Your Organization and a Successful Connected Car Services Program?"

When: Tuesday, March 31, 2015 at 2:00pm EST / 11:00am PST

What: Since the introduction of connected car services, the automotive industry has faced significant challenges—both technically and organizationally—for engaging consumers in connected cars. During this webinar, SBD and Airbiquity will present several connected car service case studies and new research insights to increase understanding about the issues impacting consumer adoption rates of connected car services, and how the industry can collectively overcome them.

Who: Episode one will feature:

• Andrew Hart, Director, SBD – Andrew is responsible for setting the direction of SBD's research efforts and communicating key findings to customers and the broader industry. Prior to his current position, Andrew served SBD as a Project Engineer, Senior Specialist, and Head of the Advanced Research Division. He joined SBD in 2005.

• Scott Frank, Vice President of Marketing, Airbiquity – Scott is responsible for Airbiquity's marketing initiatives including brand management, product marketing, demand generation, analyst and press relations, and sales enablement. He is a seasoned marketing professional with expertise in developing and managing global and regional marketing programs for large enterprise, medium, and small size companies.

Where: To register, visit: What's Standing Between Your Organization and a Successful Connected Car Services Program Episode two of the four-part webinar series will be held in June 2015.