The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Breathometer Integrates with Uber to Tackle Drunk Driving and Ensure People Get Home Safely


uber

BURLINGAME, CA -- Feb. 18, 2015: Breathometer, Inc., the leader in breath analysis technology, today launched a unique partnership with Uber designed to create awareness about the importance of making safe choices when it comes to drinking and driving. The offers combine discounts on the mobile Breathometer products which help users learn more about personal alcohol consumption and alcohol levels, as well as rewards for people utilizing Uber. To kick off the collaboration, Uber will give out free rides (up to $20) to all Breathometer users new to Uber. For current Uber customers, Breathometer will give out 100 free rides (up to $20) to the first 100 people who use Uber through the Breathometer App.

Breathometer is the developer of the world's first portable breath analysis platform – advanced technology that enables users to keep track of their alcohol consumption, assisting casual, social drinkers to make more informed decisions regarding their health and wellness. If the name sounds familiar, the fast-growing company was featured on the popular reality TV show, "Shark Tank" and recently won the "Extreme Tech Challenge" sponsored by Richard Branson.

The Breathometer platform recently supported over 1 million tests in the last nine months, and in October 2014 integrated Uber into its app using the Uber API. Since then, the team said it has seen phenomenal results from the integration. Uber has published some of this data on their blog site (Uber Blog) to demonstrate how combined, Breathometer and Uber are helping people make smarter decisions when consuming alcohol.

"The idea to create a powerful partnership between Uber and Breathometer was a simple, yet necessary one – it has been one of the most frequently requested features from our early customers," said Charles Michael Yim, CEO of Breathometer. "Having to call a friend or schedule a cab isn't always an easy choice. Access to a dependable and on-demand ride solution directly from our app for anyone that has been consuming alcohol is critical. With our Uber partnership, we have connected with a company that truly understands what it means to revolutionize through mobile technology to deliver a valuable service. I look forward to what we can achieve together."

Breathometer's smartphone app (available on iOS and Android) includes highly requested features like 'stay nearby' and 'get home safe'. The app makes it easy to obtain instant results, including Back to Zero™ and direct access to request an Uber ride, taxi cab service, stop for food at a local restaurant, or even find a place to stay at a nearby hotel.

"Breathometer's integration with Uber is empowering people with the information they need to make smarter choices, and avoid drinking and driving," Yim added.

Uber and Breathometer want to make sure that a safe-ride is always within reach. In addition to the promotions listed above, for the first time ever, Breathometer will give out a 10 percent discount on both the Original Breathometer, as well as Breeze, its wireless smartphone breathalyzer from Feb. 18 - March 7, 2015. The same promotional code will give customers a discount on Breathometer products purchased through BestBuy.com. Learn more about the offer and the promo code for Breathometer products here. Breathometer