The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Axalta Coating Systems North America Sponsors Detroit Fashion Week During Auto Show's MAIN Event 2015


axalta (select to view enlarged photo)

SEE ALSO: Complete Press Pass Coverage 2015 Detroit Auto Show

Automotive Ingenuity Meets High Fashion

GLEN MILLS, PA -- January 16, 2015: Axalta Coating Systems , a leading global manufacturer of liquid and powder coatings, is celebrating the North American International Auto Show in style. Axalta sponsored Detroit Fashion Week at the Motor City Automotive Industry Night (MAIN) Event 2015. The MAIN Event is the annual auto show kick-off.

“It is important to support the local design communities and encourage the upcoming designers that will influence the future”

Fashion designers used their creativity to showcase high fashion and avant-garde looks that appealed to the automotive industry crowd. Attendees got a chance to see automotive-inspired pieces. The event took place on Sunday, January 11, 2015 at the Max M. Fisher Music Center - Orchestra Hall in Detroit.

“It is important to support the local design communities and encourage the upcoming designers that will influence the future,” said Nancy Lockhart, Axalta Color Marketing Manager. “The runway show demonstrated how fashion design and automotive design influence each other. Axalta’s own color blog - Color Block – will demonstrate this parallel as well, when we feature guest bloggers from various industries including fashion.”

To learn more about Axalta North America’s color blog visit Color Axaltacs.