Ford Goes into Partnership with ARENACROSS

BRENTWOOD, ESSEX UK -- December 19, 2014: Ford has announced a partnership with the Ford Ranger and one of Europe’s leading action sports and entertainment tours, ARENACROSS UK.

The Ford Ranger will appear in the arena itself, helping to run the various events and featuring in the races. Another Ford Ranger will be used to transport Motocross bikes and equipment during the shows.

Ford will also be supplying a Transit Minibus and a Transit van as further support vehicles.

ARENACROSS UK is an eight-round tour visiting seven cities across the UK, attracting international riders from 10 different countries. The shows involve pro-racing on specialist dirt tracks with Freestyle Motocross shows, as well as youth racing among 7-18 year olds.

Matt Bates, managing director of e22sports, said: “As ARENACROSS grows in the UK it’s great to see Ford Ranger come on board. We know that ARENACROSS attracts not only the Motocross world but also a heap of other fringe related action sports, so it’s important that we have the right brands supporting us and I am excited by the prospect of working with Ford Ranger, a vehicle that has proven it is tough enough for the job.”

Anthony Ireson, Ford of Britain marketing director, said: “We are thrilled to announce the Ford Ranger’s partnership with ARENACROSS UK. This extremely popular tour puts Ranger in the heart of a key group of pick-up owners. Its great on- and off-road capability, coupled with class-leading interior space and load-lugging ability, make it an ideal choice for Motocross enthusiasts.”

The 2015 ARENACROSS UK tour starts on January 3rd 2015 at the Manchester Arena and then heads to Belfast, Birmingham, Newcastle, Glasgow and Sheffield before finishing at SSE Wembley Arena in London on February 28th.

The Ford Ranger has won many accolades since its UK launch in 2012 including International Pick-Up of the Year 2013 and this year’s What Van? Pick-Up of the Year 2015. The only Pick-Up to receive five stars in Euro NCAP’s safety rating, the Ranger also boasts impressive load box volume and towing capacity of up to 3,500 kg.