Automobile Advertising of the Year Finalists Announced

Winners To Be Revealed At Detroit Auto Show On January 13, 2015

NEW YORK -- Dec. 17, 2014: The One Club, producers of the prestigious One Show Awards and Creative Week, today announced the finalists for the 2nd Annual One Show Automobile Advertising of the Year Awards, which received submissions from 16 countries. In partnership with the North American International Auto Show in Detroit, The One Club will unveil the best automotive ads from around the world in five categories – Broadcast TV, Online Video, Interactive, Experiential Advertising, and Print & Outdoor – as well as the Public Choice Award (AutoShow2015).

Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit. The event is sponsored by AOL Autoblog.

The list of finalists, which features creative work from domestic and international agencies and automotive brands, are as follows:

Broadcast TV

Audi of America "The Scripted Life" – Venables Bell & Partners

Firestone "Pick Up" – Leo Burnett Chicago

Hyundai Motor America "Dad's Sixth Sense" – INNOCEAN USA

Subaru of America "Junior Driver" – Carmichael Lynch

Toyota Hilux "Unbreakable Drivers" – Saatchi & Saatchi Australia

Daimler "Fantastic Journey" – Jung von Matt

Jaguar Land Rover "British Villains" – Spark44

Audi of America "Dues" – Venables Bell & Partners

Dodge "Dodge Brothers – John vs. Horace" – Wieden+Kennedy

Toyota Ireland "All Things to All People" – Javelin Advertising

Online Video

Shanghai General Motor "Human Traffic Sign" – Lowe China

Volvo Trucks "The Epic Split" – Forsman & Bodenfors

Mini "AHHH" – Butler, Shine, Stern & Partners

Ford Motor Company "Upside" – Team Detroit

Interactive

smart USA "smart spots app" – Hub Strategy

Hyundai Motor America "#BecauseFutbol" – INNOCEAN USA

Honda "The Other Side" – Wieden+Kennedy

Experiential Advertising

Volkswagen "Eyes on the Road" – Ogilvy Beijing

Honda Australia "Honda H20" – Leo Burnett Melbourne

Toyo Tires & Rubber "Tire Kimono" – McCann Erickson Japan

Print/Outdoor

Fiat "Letter Crashes: Y, F, L" – Leo Burnett Tailor Made

Jeep "Upside Down" – Leo Burnett France

Honda Canada "Green Car of the Year" – Grip Limited

Visit One Club Automobile for more information on the Automobile Advertising of the Year Award. Email pablo@oneclub.org to request images of the print/outdoor finalists.