Industry Average Transaction Price Climbs for Third Consecutive Month
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CHICAGO -- Dec. 2, 2014: Cars.com reports today that November's Average Transaction Price (ATP) for new light-vehicle sales in the United States was $30,445, up 0.2 percent ($63) from October, and down -0.6 percent (-$189) from November 2013.
"Industry fundamentals continue to be strong with incentives spending in check and ATPs at very healthy levels," said Jesse Toprak, chief analyst at Cars.com. "Helped by a robust demand for large trucks and large SUVs, in part due to lower gas prices, new-car sales are expected to remain strong into 2015."
General Motors is projected to report its highest ATP ever, while Hyundai/Kia is forecasted to see its highest ATP since September 2012. Industry-wide, ATPs have increased and average incentives have decreased for the third consecutive month.
Incentive spending in November is projected to decrease 0.3 percent ($-8) year-over-year and drop 1.4 percent (-$39) compared to October. The average incentive amount for light-vehicles this month is forecasted to be $2,682.
| Manufacturer | November 2014 Forecast Transaction Price | October 2014 Transaction Price | November 2013 Transaction Price |
Percent Change November 2013 to November 2014 | Percent Change October 2014 to November 2014 |
| Fiat Chrysler |
$ 31,509 | $ 31,824 | $ 31,547 |
-0.1% |
-1.0% |
| Ford | $ 33,014 | $ 32,896 | $ 33,562 |
-1.6% |
0.4% |
| GM | $ 36,587 | $ 35,861 | $ 34,896 |
4.8% |
2.0% |
| Honda | $ 25,142 | $ 25,169 | $ 27,149 |
-7.4% |
-0.1% |
| Hyundai/Kia | $ 23,214 | $ 23,105 | $ 22,568 |
2.9% |
0.5% |
| Nissan | $ 24,818 | $ 24,549 | $ 28,304 |
-12.3% | 1.1% |
| Toyota | $ 28,710 | $ 28,323 | $ 29,515 |
-2.7% |
1.4% |
| Volkswagen* | $ 36,903 | $ 36,247 | $ 35,296 |
4.6% |
1.8% |
| Industry |
$ 30,445 | $ 30,382 | $ 30,634 | -0.6% | 0.2% |
| Manufacturer | November 2014 Forecast Incentives | October 2014 Incentives | November 2013 Incentives | Percent Change November 2013 to November 2014 | Percent Change October 2014 to November 2014 |
| Fiat Chrysler | $ 3,172 | $ 3,098 | $ 3,065 | 3.5% |
2.4% |
| Ford | $ 3,120 | $ 3,201 | $ 3,354 | -7.0% | -2.5% |
| GM | $ 3,022 | $ 3,300 | $ 3,557 | -15.0% | -8.4% |
| Honda | $ 1,706 | $ 1,846 | $ 1,897 | -10.1% | -7.6% |
| Hyundai/Kia | $ 2,015 | $ 1,903 | $ 1,740 | 15.8% |
5.9% |
| Nissan | $ 3,438 | $ 3,284 | $ 2,723 | 26.3% | 4.7% |
| Toyota | $ 1,876 | $ 1,897 | $ 1,948 | -3.7% |
-1.1% |
| Volkswagen* | $ 2,741 | $ 2,598 | $ 2,200 | 24.6% | 5.5% |
| Industry | $ 2,682 | $ 2,721 | $ 2,690 | -0.3% | -1.4% |