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Toyota Motor Sales Reports 3 Percent November Increase


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Toyota Division #1 Retail Brand Lexus posts best-ever November sales Light Trucks and SUVs set November records

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TORRANCE, CA -- December 02, 2014: Toyota, Scion and Lexus today reported total November 2014 sales results of 183,346 units, an increase of three percent over November 2013 on an unadjusted volume basis. When adjusted for 25 selling days in November 2014 versus 26 selling days in November 2013, sales increased 7.1 percent over year-ago month.

Toyota division posted November 2014 sales of 155,874 units, up 2.3 percent.

“Auto industry sales during Thanksgiving weekend were even better than expected,” said Bill Fay, Toyota division group vice president and general manager. “Consumer demand for light trucks continues unabated and Toyota dealers set new November sales records for light trucks and SUVs.”

Lexus reported November sales of 27,472 units, a 7.3 percent increase on a raw volume basis year-over-year.

“Lexus set an all-time November sales record thanks in part to the momentum surrounding the arrival of the newest edition to the lineup, the RC coupes,” said Steve Hearne, vice president for sales and dealer development. “As a result, Lexus outpaced the luxury market with strong growth for both passenger cars and utility vehicles.”

Other Highlights:

  • Total Light Truck sales up 7.1 percent, year-over-year
    • Toyota 4Runner up more than 53 percent for the month
    • Highlander post record November sales of 13,476, up 16.7 percent
    • Tacoma sales up 3.3
    • RAV4 record November sales of 21,108
    • Lexus RX leads luxury segment, with sales of more than 9,500 units
    • Lexus GX up about 20 percent
  • Corolla posts sales of more than 25,000 units, up 14.2 percent
  • Camry posts sales of nearly 29,000 units
  • Lexus ES is volume leader with sales of 5,884 units
  • Lexus IS increased 16 percent
  • All-new RC posted sales of 880 units
  • Lexus GS sales up 15.5 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

TOYOTA U.S. SALES SUMMARY
November, 2014
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
2014 2013 CHG CHG 2014 2013 CHG CHG
TOTAL TOYOTA 183,346 178,044 7.1 3.0 2,158,714 2,045,199 5.9 5.6
TOTAL TOYOTA DIV. 155,874 152,433 6.3 2.3 1,887,204 1,806,109 4.9 4.5
TOTAL LEXUS 27,472 25,611 11.6 7.3 271,510 239,090 14.0 13.6
YARIS 634 712 -7.4 -11.0 11,669 20,741 -43.5 -43.7
COROLLA 25,609 22,434 18.7 14.2 309,373 279,618 11.0 10.6
PRIUS 13,957 16,129 -10.0 -13.5 192,958 218,508 -11.4 -11.7
CAMRY 28,846 30,386 -1.3 -5.1 396,988 378,520 5.3 4.9
AVALON 5,378 5,835 -4.1 -7.8 60,682 64,778 -6.0 -6.3
SCION FR-S 935 1,298 -25.1 -28.0 13,228 17,298 -23.3 -23.5
SCION iQ 82 234 -63.6 -65.0 1,953 3,845 -49.0 -49.2
SCION xD 352 667 -45.1 -47.2 7,089 8,343 -14.7 -15.0
SCION xB 1,414 1,323 11.2 6.9 15,103 16,561 -8.5 -8.8
SCION tC 1,124 1,446 -19.2 -22.3 16,819 17,951 -6.0 -6.3
TOTAL SCION 3,907 4,968 -18.2 -21.4 54,192 63,998 -15.0 -15.3
TOTAL TOYOTA DIV. CAR 78,331 80,464 1.2 -2.7 1,025,862 1,026,163 0.3 0.0
CT 1,322 1,002 37.2 31.9 16,065 13,284 21.4 20.9
HS 0 0 N/A N/A 0 5 -100.0 -100.0
IS 4,610 3,973 20.7 16.0 45,419 29,603 54.0 53.4
RC 880 0 N/A N/A 880 0 N/A N/A
ES 5,884 6,295 -2.8 -6.5 64,726 64,368 0.9 0.6
GS 1,836 1,590 20.1 15.5 19,453 17,138 13.9 13.5
LS 857 1,039 -14.2 -17.5 7,539 9,663 -21.7 -22.0
LFA 1 2 -48.0 -50.0 16 22 -27.0 -27.3
TOTAL LEXUS CAR 15,390 13,901 15.1 10.7 154,098 134,083 15.3 14.9
TOTAL TOYOTA CAR 93,721 94,365 3.3 -0.7 1,179,960 1,160,246 2.1 1.7
RAV4 21,108 19,447 12.9 8.5 244,701 197,279 24.5 24.0
FJ CRUISER 714 1,150 -35.4 -37.9 14,316 11,826 21.5 21.1
VENZA 2,231 2,239 3.6 -0.4 27,572 33,698 -17.9 -18.2
HIGHLANDER 13,476 11,544 21.4 16.7 131,108 115,228 14.2 13.8
4RUNNER 7,180 4,681 59.5 53.4 68,762 46,525 48.3 47.8
SIENNA 8,946 8,820 5.5 1.4 112,814 111,737 1.3 1.0
SEQUOIA 970 1,201 -16.0 -19.2 10,545 12,429 -14.9 -15.2
LAND CRUISER 320 276 20.6 15.9 2,793 2,756 1.7 1.3
TOTAL TOYOTA DIV. SUV 45,999 40,538 18.0 13.5 499,797 419,741 19.5 19.1
TACOMA 13,018 12,601 7.4 3.3 140,757 146,724 -3.7 -4.1
TUNDRA 9,580 10,010 -0.5 -4.3 107,974 101,744 6.5 6.1
TOTAL TOYOTA DIV. PICKUP 22,598 22,611 3.9 -0.1 248,731 248,468 0.5 0.1
TOTAL TOYOTA DIV. TRUCK 77,543 71,969 12.1 7.7 861,342 779,946 10.8 10.4
NX 22 0 N/A N/A 22 0 N/A N/A
RX 9,592 9,493 5.1 1.0 93,865 90,751 3.8 3.4
GX 2,043 1,703 24.8 20.0 19,978 10,306 94.5 93.8
LX 425 514 -14.0 -17.3 3,547 3,950 -9.9 -10.2
TOTAL LEXUS TRUCK 12,082 11,710 7.3 3.2 117,412 105,007 12.2 11.8
TOTAL TOYOTA TRUCK 89,625 83,679 11.4 7.1 978,754 884,953 11.0 10.6
SELLING DAYS 25 26 281 282
DSR = DAILY SELLING RATE
TOYOTA U.S. SALES SUMMARY
November, 2014
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
2014 2013 CHG CHG 2014 2013 CHG CHG
* NORTH AMERICAN BUILT VEHICLES
COROLLA 25,608 22,319 19.3 14.7 309,306 270,667 14.7 14.3
CAMRY 28,842 30,376 -1.3 -5.1 396,848 378,315 5.3 4.9
AVALON 5,378 5,835 -4.1 -7.8 60,682 64,778 -6.0 -6.3
RAV4 16,096 14,343 16.7 12.2 164,513 131,630 25.4 25.0
VENZA 2,231 2,239 3.6 -0.4 27,572 33,698 -17.9 -18.2
HIGHLANDER 13,017 11,191 21.0 16.3 127,465 110,100 16.2 15.8
SIENNA 8,946 8,820 5.5 1.4 112,814 111,737 1.3 1.0
SEQUOIA 970 1,201 -16.0 -19.2 10,545 12,429 -14.9 -15.2
TACOMA 13,018 12,601 7.4 3.3 140,757 146,724 -3.7 -4.1
TUNDRA 9,580 10,010 -0.5 -4.3 107,974 101,744 6.5 6.1
RX 8,837 6,562 40.1 34.7 76,736 72,413 6.3 6.0
TOTAL 132,523 125,497 9.8 5.6 1,535,212 1,434,235 7.4 7.0
N.A. VEHICLES % OF TOTAL 72.3 % 70.5 % 71.1 % 70.1 %
TOYOTA DIV. IMPORT CAR 18,503 21,934 -12.3 -15.6 259,026 312,403 -16.8 -17.1
LEXUS IMPORT CAR 15,390 13,901 15.1 10.7 154,098 134,083 15.3 14.9
TOYOTA DIV NA BUILT CARS 59,828 58,530 6.3 2.2 766,836 713,760 7.8 7.4
TOTAL TOYOTA CARS 93,721 94,365 3.3 -0.7 1,179,960 1,160,246 2.1 1.7
TOYOTA DIV. IMPORT TRUCK 13,685 11,564 23.1 18.3 169,702 131,884 29.1 28.7
LEXUS IMPORT TRUCK 3,245 5,148 -34.4 -37.0 40,676 32,594 25.2 24.8
TOYOTA DIV NA BUILT TRUCK 63,858 60,405 9.9 5.7 691,640 648,062 7.1 6.7
LEXUS NA BUILT TRUCK 8,837 6,562 40.1 34.7 76,736 72,413 6.3 6.0
TOTAL TOYOTA TRUCK 89,625 83,679 11.4 7.1 978,754 884,953 11.0 10.6
SELLING DAYS 25 26 281 282
DSR = DAILY SELLING RATE
--CURRENT MONTH-- --CALENDAR YEAR TO DATE--
Memo: 2014 2013 DSR % 2014 2013 DSR %
Toyota Prius Sedan 8,038 9,801 -14.7% 113,977 135,291 -15.5%
Toyota Prius V (only) 2,493 2,227 16.4% 28,478 32,879 -13.1% td>
Toyota Prius C (only) 2,975 3,001 3.1% 37,731 39,169 -3.3%
Toyota Prius Phv (only) 451 1,100 -57.4% 12,772 11,169 14.8%