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Mazda Reports October 2014 Sales


mazda 3
Mazda 3

IRVINE, CA -- Nov. 3, 2014: Mazda North American Operations (MNAO) today reported October U.S. sales of 18,798 vehicles, representing a decrease of 4.8 percent versus last year. Year-to-date sales through October are up 8.1 percent versus last year, with 240,228 vehicles sold.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. "We are encouraged by our year-to-date sales growth, and expect to see this trend continue through the end of the year," said Ron Stettner, vice president of sales, MNAO. "Mazda6 and CX-5 have both shown year-over-year gains in hotly competitive segments. Looking forward, we will be debuting the all-new CX-3 crossover compact SUV at the Los Angeles Auto Show, and we feel that will give us another solid foothold in an all-new segment for Mazda."

Key October sales notes:

Mazda CX-5 saw its best October ever with 5,991 vehicles sold and an increase of 2.7 percent year-over-year (YOY). Mazda6 recorded its best October in three years (2011) with 3,149 vehicles sold, an increase of 1.6 percent YOY. SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no compromise solution. More than 87.0 percent of Mazdas sold in October were equipped with SKYACTIV TECHNOLOGY. Mazda reported Certified Pre-Owned (CPO) October sales of 3,497 vehicles, up 5.0 percent YOY. Year-to-date CPO sales are up 15 percent versus last year, with 35,768 vehicles sold. Mazda Motor de Mexico (MMdM) reported its best October sales ever with 3,764 vehicles, up 45.0 percent versus October of last year and the 21st consecutive month of YOY growth.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.



Month-To-Date

Year-To-Date



















October


October


%


% MTD

October


October


%


% YTD



2014


2013


Change


DSR

2014


2013


Change


DSR

















Mazda2


457


736


(37.9)%


(37.9)%

13,154


9,805


34.2%


33.7%

Mazda3


7,246


7,674


(5.6)%


(5.6)%

87,505


89,288


(2.0)%


(2.3)%

Mazda5


426


666


(36.0)%


(36.0)%

10,447


12,050


(13.3)%


(13.6)%

Mazda6


3,149


3,099


1.6%


1.6%

45,010


35,631


26.3%


25.9%

MX-5 Miata


288


377


(23.6)%


(23.6)%

4,143


5,167


(19.8)%


(20.1)%

RX-8




-


N/A


N/A

1


1


0.0%


(0.4)%

CX-5


5,991


5,833


2.7%


2.7%

84,181


66,501


26.6%


26.1%

CX-7


-


-


N/A


N/A

-


1


(100.0)%


(100.0)%

CX-9


1,241


1,352


(8.2)%


(8.2)%

15,310


21,783


(29.7)%


(30.0)%

Tribute


-


-


N/A


N/A

-


1


(100.0)%


(100.0)%

















Total Vehicles
































CARS


11,566


12,552


(7.9)%


(7.9)%

160,260


151,942


5.5%


5.1%

TRUCKS


7,232


7,185


0.7%


0.7%

99,491


88,286


12.7%


12.3%

















TOTAL


18,798


19,737


(4.8)%


(4.8)%

259,751


240,228


8.1%


7.7%

































MEMO:
































IMPORT CAR


11,566


12,550


(7.8)%



160,253


151,942


5.5%



IMPORT TRUCK


7,232


7,185


0.7%



99,491


88,285


12.7%



IMPORT TOTAL


18,798


19,735


(4.7)%



259,744


240,227


8.1%



















DOMESTIC CAR


-


2


(100.0)%



7


6,273


(99.9)%



DOMESTIC TRUCK


-


-


N/A



-


1


(100.0)%



DOMESTIC TOTALS


-


2


(100.0)%



7


6,274


(99.9)%



Selling Days


27


27





280


279





































Mazda6-Gas (14+MY)


3,149


3,097





45003


29358





Mazda6-SDN (Pre 14MY)

0


2





7


6273