New Digital Home for the Luxury World of Bentle

New Bentley Motors serves up a luxury digital experience Engaging, informative and flexible design Responsive format to optimise performance across all devices

Crewe -- October 28, 2014: Engaging, informative and flexible, the new Bentley Motors serves up a luxury digital experience that closely reflects the qualities of the Bentley brand. An image and film led design approach helps to tell the story of the luxury brand through visual features and engaging online experiences.

Commenting on the new website, Bentley’s Member of the Board for Sales, Marketing and Aftersales, Kevin Rose, said: “Research shows that high net worth individuals have a greater than average number of digital devices, so from a consumer behaviour perspective they’re fully connected. Our new website ensures that consumers can connect with the world of Bentley whenever or wherever they are in the world.”

The newly designed website is an essential destination for both consumers and fans alike to keep up to date with the world of Bentley including past and present models. It provides users with the opportunity to delve into detail about the brand and its product range with dedicated content on Bentley campaigns, events and bespoke stories complete with luxurious, full-screen images of its products.

The website operates in a responsive way to optimise performance on mobile, tablet and PC devices.