PEUGEOT 108 Begins Life with a Bang

AUTO CENTRAL, UK -- sEPT. 26, 2014: PEUGEOT 108 advert the most ‘Shazamed’ TV commercial ever Over 5,000 orders since the July launch 61% of orders are to new customers to the Brand The PEUGEOT 108 has had a chart-topping start to life. Just three months after order books opened in the UK, sales of the new city car are already exceeding expectations. It also has the unique distinction of being the most popular television advert in the UK ever with users of the mobile music identification app ‘Shazam’.

Since it went on sale in July 2014, over 5,000 orders have been placed for the New 108. Of those 50% have been five-door hatchback, 24% the three-door hatchback and an impressive 26% have been orders for the Cabrio ‘TOP!’ model.

PEUGEOT continues to appeal to an increasingly younger audience thanks to the Brand’s innovative ‘Just Add Fuel’ ™ leasing option. 108 buyers are, on average, seven years younger than those of the previous 107 model.

A proportion of these buyers were undoubtedly introduced to the car by mobile music app Shazam. The commercial aired, for example, during advertising breaks in the X Factor on Saturdays and Sundays. Viewers had the choice to link to a web page that let them either build their own 108 or download a free track. On some evenings, 39% chose to explore the 108 – more than twice the number that downloaded the song.

In total Shazam recorded 150,000 tracks tagged as a result of the PEUGEOT 108 commercial. This doesn’t just make it the most Shazamed automotive TV advertisment ever. It makes it the most Shazamed TV advertisement ever!