fahrerbewertung.de: Trusted 'How's my driving'-concept from the US wins over Germany and is now open to investors
BONN, GERMANY -- August 31, 2014: In the US there are millions of drivers who have their driving behaviour monitored, either by means of telematics technology or a "How's my driving?" sticker. Studies have shown that this practice has reduced accident rates. The website fahrerbewertung.de [drivers rating] successfully initiated a similar concept in Germany in March and it has already generated over a million licence plate searches on the site.
“This topic clearly hits a raw nerve as is demonstrated by the high number of visitors returning to our website, at over 50%.”
The feedback after launching www.fahrerbewertung.de and the associated iOS and Android apps was overwhelming: Within the first two weeks the app saw 20,000 downloads and the website recorded 1.5 million hits. In the first three months after the launch, a quarter of a million licence plates were rated. To ensure that this dynamic in the initial phase is sustainable and to implement other developments and promote sales, it is now necessary to raise additional growth capital.
"We were astounded by the success of our service", explains Arno Wolter, CEO of fahrerbewertung.de. "This topic clearly hits a raw nerve as is demonstrated by the high number of visitors returning to our website, at over 50%."
As a result of its early success, the project has been spun off to a separate company "Initiative für sicherere Straßen UG" [Initiative for Safer Roads] by its inventor, Bo-Mobile GmbH in Bonn.
The business idea
To date fahrerbewertung.de has operated as a not-for-profit website. But the movers and shakers behind the portal have great plans for the future: They have developed various business models that will provide advantages both to website users and potential partners. An analysis of the relevant market has identified target groups covering nearly 20 million potential customers.
Three brothers who can confidently be called internet pioneers are behind fahrerbewertung.de. Since 1998, the Bonn-based brothers have been operating internet portals, such as www.handytarife.de, www.vergleichen.de, and various other websites for both B2C and B2B purposes. As a business IT specialist, business manager and journalist, the brothers have the core competencies for planning, developing and successfully operating online projects.
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